The brand consultancy Interbrand has published the 26th edition of its Best Global Brands report, which includes the 100 most valuable brands in the world and the keys to their growth. Once again, Apple remains at the top as the most valuable brand in the world – although it is once again losing value – in a ranking dominated by large technology companies.

It should be remembered that the report, as the company points out, analyzes how the strongest companies in the world perform in a rapidly changing scenario. Considers three key components that contribute to the cumulative value of a brand: an analysis of the financial results of the brand’s products and services – from June 2024 to June 2025 -; an analysis of the role the brand plays in purchasing decisions, and an analysis of the brand’s competitive strength.

The study suggests, once again, a certain trend towards a slowdown in growth in the total value of the list of the most valuable brands in recent years. The total sum of the value of the 100 firms present in the ranking reaches 3.6 trillion dollars in 2025, which represents an increase of 4.4% compared to last year. The total value of the list in 2024 was 3.4 trillion dollars and the growth stood at 4.9%.

The most valuable brands in the world

Once again, and as has been the case for more than five years, Apple leads the Best Global Brands ranking and remains the most valuable brand in the world, thanks to a valuation of $470.9 billion. The figure is 4% lower than that obtained in 2024, when it registered 488.9 billion dollars and lost -3% in value. In 2023, Apple’s value stood at $502.7 billion.

For its part, Microsoft maintains second position on the list, with a valuation of $388.5 billion, reflecting a growth of 10%. Amazon once again closes the podium with a value of 319.9 billion dollars and a growth of 7%.
It should be noted that both slow down their growth slightly compared to the previous edition of the report.

The top 10 is completed by Google (317.1 billion dollars, +9%); Samsung ($90.5 billion, -10%); Toyota ($74.2 billion, +2%); Coca-Cola ($60.1 billion, -2%); Instagram ($57.3 billion, +27%); McDonald’s ($53 billion); and Mercedes-Benz ($58.9 billion, -4%).

Breaking down the data on the list, Nvidia stands out as the brand whose value has increased the most this year, 116% to $43.2 billion. It is ranked 15th, after occupying position 36 in the previous edition and registering a value of 20,000 million dollars.
According to Interbrand, this is the largest increase in brand value in the history of the ranking.

It is also worth paying attention to other notable growth seen on the list, which mostly coincides with digital platforms. Thus, YouTube has increased its value by 61%, to 48.4 billion dollars; while Netflix has grown 42% to $28 billion.

The consulting firm also highlights the growth of Uber (12.7 billion dollars, +38%); Nintendo ($15.4 billion, +35%) or Instagram ($57.3 billion, +27%). Of these, he considers his commitment to disruption as an opportunity: Instagram highlights its expansion into e-commerce and Netflix its foray into live entertainment, sports and video games.

“Disruption is the main force shaping brands today. Those that innovate in different industries, that enter new terrain, build cultural relevance and invest in long-term brand strategies are the ones that are winning“, stated Gonzalo Brujó, Global CEO of Interbrand, in a statement. “Those who rely solely on their legacy are facing growth challenges”.

On the other hand, it is worth noting the entry on the BlackRock list (31st place, $23.7 billion); Booking.com (32nd place, $23.5 billion); Qualcomm (39th position, $20.1 billion); GE Aerospace (44th position, $18.2 billion); or Uniqlo (47th place, $17.7 billion).
Schneider Electric, Monster, Nasdaq, BYD and Shopify also enter the ranking. This is a record for new entries in the history of the report.

Of these, the consultancy points out that they are brands that “solve specific problems in an exceptional way“, that is to say, “They do one thing, and they do it incredibly well.Specifically, the Shopify case stands out as a reflection of the unstoppable rise of digital entrepreneurship and the democratization of commerce for small businesses globally.

The most valuable Spanish brands

Spain continues to be represented among the most valuable brands in the world. The presence is focused, once again, on Zara and Santander. The Inditex brand is in 41st place, thanks to a 9% growth in its value, up to 19.4 billion dollars. For its part, the financial institution is in position 77, with a growth of 3% to 10.3 billion dollars.

More info.: Best Global Brands 2025