Goalon Facebook, WhatsApp and Instagram, is developing a Search mechanism based on artificial intelligence (AI)in order to reduce its dependence on search mechanisms on Google and Bing, which are protected by the Meta Bot, second or news portal The Information. This movement does not only seek to strengthen its position in the AI market, but also to offer users a more integrated and personalized research experience on its platforms.
Who would say that or Mark Zuckerberg would take that step, even that year?
The AI Research Market Context
Currently, the AI research market is in full evolution, driven by big players, such as Google, Microsoft and OpenAI, breeder of ChatGPT. Meta, which previously depended directly on Google and Bing to answer questions about news, sports and finances in its Meta AI chatbot, now aims to build its own infrastructure to search for real-time information on the web.
Functioning of the Goal Search Mechanism
The new Meta search engine is designed to be used in your virtual assistant, or Meta AI, available in the main company applications: Facebook, Instagram and WhatsApp. With this resource, users will be able to ask questions about current events and receive direct responses and conversations, without needing to access external search engines.
Also, to provide accurate and up-to-date information, Meta recently signed a partnership with Reuters. This agreement allows the platform to use Reuters content to answer questions in real time, especially about recent events and news. Even sources you rely on and compensation for this content is part of the Goal strategy to balance the use of data and value the content of large publishers, as mentioned by CEO, Mark Zuckerberg.
Partnership with Reuters for Updated and Trusted Information
As part of the strategy for its new search mechanism, Meta recently signed a partnership with Reuters, guaranteeing that its virtual assistant, or Meta AI, has access to news content in real time. This collaboration allows the chatbot to provide responses about current events, taking advantage of the reliability and journalistic rigor of one of the largest news agencies in the world.
The initiative is a framework for the Goal, which strengthens the company’s commitment to precise information and establishes a new remuneration model for labor content within AI responses. In addition to keeping the public well-informed, partnership with Reuters helps mitigate controversies related to author rights, a growing issue in the expansion of AI-based search engines.
This new approach to the Goal indicates a commitment to partnerships with large publishers, in addition to promoting fair compensation for content that adds value for its users, reinforcing the integrated and trustworthy experience that the company wishes to offer.
Implications for the Market and Challenges in View
As the development of its own search engine, Meta reinforces its position in the artificial intelligence market, which is becoming increasingly competitive. By building its own search structure, Meta can offer a more controlled experience tailored to its interests and years of its users, reducing costs and dependence on competing companies.
Contudo, this change also presents challenges, such as the risk of questões on authoritarian rights, once the use of third-party dice to feed AI has been a topic that has been discussed in discussions of fair use and just remuneration. Além disso, this initiative of Meta can intensify the competition with Google and Microsoft, increasing the pressure for innovation and protection of data in the technology sector.
The Importance of Search Systems with Artificial Intelligence
The image above illustrates relevant growth of ChatGPT in comparison to Bingevidencing the change in behavior of users who are looking for more dynamic and interactive responses. With AI technology, systems like ChatGPT are able to provide personalized information in real time, revolutionizing the way people access knowledge. This trend reveals a growing interest in more intuitive search experiences, where AI mechanisms better understand the user’s intention and deliver responses in conversational format. This advance reinforces the need for platforms, such as Meta, to develop their own AI-based search mechanisms, responding to demand for a more natural and immediate interaction.
Opportunities for Businesses and Brands in the Meta Ecosystem
For brands and advertisers, the new Meta search engine represents an opportunity to reach consumers in an innovative and direct way. The possibility of personalized responses and conversation opens the way for new forms of advertising and engagement, creating an environment more conducive to the generation of leads and sales.
With this strategy, the Goal not only expands its technological independence, but also reinforces its commitment to creating a robust and integrated platform for the children of users of its social networks. It is clear that AI is shaping the future of technology, and the goal is to lead this change.