Air pollution is a problem that affects multiple regions globally. In northern Thailand, according to data from the real -time measurement platform IQAir, four times more microparticles are registered in suspension than the world reference value, mainly due to poor air circulation, vehicle emissions or crop burning. A situation that the football team Lamphun Warriors FC and the Breathing Council From the city of Chiang Mai they have decided to combat jointly.
For this they have launched the awareness campaign “The air pollution shirt”. The initiative, devised by the creative agency Flash bomber, Replace the club’s equipment for six different ones that indicate with colors the contamination levels of each game day.
The equipment carries the dorsal “2.5 pm”, In reference to particles whose diameter is less than 2.5 microns, which suppose a health danger. The team wears the shirts depending on the level of expected pollution: green (good), yellow (moderate), orange (harmful for sensitive population groups), red (non -healthy), purple (very unhealthy) and purple (dangerous). The campaign was presented on March 26 during the match between Lamphun Warriors FC and Buriram United FC, where players They wore the shirt Red in the moments before the party and showed an informative banner.
In addition to its presence in the meetings themselves, the campaign has had activations both in the Lamphun Warriors FC Instagram profile, and in its YouTube channel. With it the team and the council seek denounce the problem and generate debate about the problem of pollution.
The initiative, as explained from Campaign Brief Asiaalso requires the implementation of Measures to combat it in the short and long term. On the one hand, in the football field, reprogramming the games during the episodes of greater pollution so that players can work safely. And on the other, at the general level, showing its support to the Clean Air Law that will predictably be launched this year and promoting monitoring and regulation mechanisms.
“Footballers, unlike many other people with different professions, cannot telework”, Explain from the agency, according to the aforementioned medium.“They are forced to train and compete outdoors, regardless of how dangerous air is. This campaign seeks to make visible its vulnerability situation, since they are among the groups most affected by air pollution by PM2.5”
“Air pollution is not only an environmental problem, but a national health emergency”, Points out Wittaya Krongsub, representative of the Council.”With this collaboration, we hope that each party will serve as a call for attention, especially to protect those who breathe this danger daily”
The Lamphun Warriors FC has not completed for how long the campaign will keep active, but Tehanasorn Janekit, creative director and founder of Flash Bomber, did confirm in a LinkedIn post that players will jump into the field with the corresponding color shirt during, at least, at least, The next three meetings that will be played in April.
