The fried chicken thigh KFC It has become, over the last years, a Christmas ornament or a Tamagotchi. Now acquire the form of the popular caramel lollipop Fresquitoas part of a cobranding between the restaurant chain and the candy brand Party.
After the creation of chicken flavored pipes by Grefusa, the launch of this caramel is a new KFC brand expansion within the feeding category itself. The brand translates the borders of its product again, and continues to build its own universe strategically through the Innovation, the surprise factor and the generation of new experiences of consumption.
“The KFC freshness is already here. A gorgeous lollipop with the shape of a muslito so that you rebound well with the dust”, Commented the brands a few days ago when sharing the initiative in social networks.
This version of the sweet counts a granulated powder reminiscent of breaded Crispy of the brand, and is the first time that the caramel has changed its usual tongue form, to adopt that of a chicken thigh.
The product is presented in the usual packaging of the popular caramel, although it presents some of the elements of KFC’s visual identity, such as the red color, the logo and the figure of Colonel Sanders in a cartoonized version, alluding to the original illustration of the caramel.
Consumers can acquire this fresquito version in restaurants of the chain, through the application for orders of minimum 5 euros and in convenience stores. Until exhaustion. The product is available by one euro.
The objective of the initiative, as stated by the professionals responsible for it through LinkedIn, has been to communicate that the battering of the KFC chicken is carried out by hand, establishing a Innovative and fun parallelism with how to consume the traditional caramel. “Now you can meet your muslito eduardo too”, Said Kerman Romeo, Marketing Director of KFC Iberia.“Beautiful innovation project worked with party people. Nostalgia mode and new generations mode shaking hands”
“Trust, an original concept and a forged friendship during the last two years. Ingredients for this launch piece”, Commented Jonathan González, Senior Brand Manager of party, through LinkedIn.“Two teams and two great brands have made it come true, and that is that for the first time in history, our iconic freshness, changes shape to enjoy the rebozing experience of the best fried chicken”
It is not the first collaboration between KFC and party, since during the summer of 2024 the fried chicken brand launched an ice cream flavored to the Kojak caramel.
The KFC fresh campaign
To publicize the collaboration, KFC has launched a campaign of outdoor advertising Issued by the Agency PS21. The creative concept is articulated around children’s drawings, referring to the youth audience to which the new product is oriented. Thus, cars and physical spaces of the Avenida de América station, in Madrid, with children’s illustrations made with waxes and markers have been vinilated.
A canvas of the Babaria cosmetic brand has also been intervened, installed days before in the area. As Kerman Romeo has shared through LinkedIn, literally because children’s children and girls from the company have contributed to the design of creativity.
As you could know Reason.WHY This action has been possible thanks to a friendship between KFC and Babaria marketing teams.
Medium sand It is the agency responsible for the media strategy.
“KFC cool is a product thought especially for children. But children do not understand concepts, final arts and logos“; said Ana Pintané, Senior Creative Copywriter in PS21, in a statement.”The children understand it well, to lite it a little and to paint where it does not touch. They have their own way of communicating, and this is. A child campaign to child”
