Stella Artois has predilection for outdoor advertising campaigns with attractive copys and visual power. It was demonstrated with “the most famous hands model”, which presented David Beckham as a brand ambassador to focus on his recognizable hands, and earned him three gold lions in Cannes Lions. The brewer now expands that creative line with two different campaigns for different markets.

Stella Artois is worth it

One of them is articulated under the name “Claustrobars” And he has worked hand in hand with the creative agency Gray London. With photographs of Ale Burset, Who has previously worked with Magnum or Heinz, addresses from humor the recognizable experience of having to keep the glass of beer full in a crowded premises of people and extol the product with a simple Claim: “Worth It” (“It is worth it”).

The campaign was activated on April 10, according to Little Black Bookwith advertisements of exterior advertising and digital exterior advertising located near bars in London, and cities of Chile and Brazil. It will also appear on social and digital networks, although from the brand they have not yet shared the campaign in their profiles.

“This creativity fully captures the premium essence of Stella Artois”, Commented Tim Ovadia, Global Vice President of Stella Artois, according to the aforementioned medium.”It reflects a genuine vision as part of our ‘Taste Worth More’ platform, highlighting that some occasions deserve the effort, such as touring a bar full of people, especially if that means that a perfectly served Stella Artois hopes to be enjoyed”

Stella Artois hidden

The second of the campaigns has the creativity of the agency Ogilvy New York and bears “Hiders Keepers”. The graphs rely on a usual behavior of consumers, especially during parties or meetings of friends, which consists of hiding beers after other foods in the fridge to prevent others from drinking it. Thus, the pieces proposes a visual riddle and invite users to find Stella Artois in crowded refrigerators.

The campaign will also be activated in different markets, judging by the creativity in video that Stella Artois Argentina has shared in its Tiktok profile. “Who did not have to hide his Stella so that his friends do not take it? The one who hides, finds “points the brand next to the videos.

Beer at the bottom of the fridge

Consumer behavior regarding the location of beer in refrigerators has also inspired BBDO CHINA in the campaign “The Back Rack Hack” For the beer brand Harbin This has challenged marketing conventions, which suggest that the first row of linear and refrigerators is the most appropriate to boost sales.

Instead, you have asked those responsible for stores that Place your beer at the bottom of the refrigerators. The intention is to end in consumer baskets, which are aware that that is where the coldest beers are. In addition, it claims to have installed special refrigerators with a system whose shape is inspired by its own logo and slips the bottles so that they are accessible and easy to reach.