Heura and Knee have teamed up to launch a new “vegan chicken” sandwich. Starting November 5, Rodilla customers will be able to enjoy the first 100% vegan sandwich that the brand includes in its menu.
Made of whole wheat bread with chickpea-based cream, vegetable mayonnaise, Heura vegan chicken, mustard, pickle and parsley, it is the first time that Rodilla has introduced a 100% vegan sandwich on its menu, thus reaffirming its commitment to innovation and adapting your menu to the growing consumer trendnot only vegan and vegetarian people, for these types of healthy alternatives.
“It is an important step for the brand in our mission to offer increasingly varied options”
Ángel Fernández, Director of Marketing and Business Development at Grupo Rodilla, wanted to highlight: “This launch represents an important step for the brand in our mission to offer increasingly varied and accessible options where everyone has their place. The collaboration with Heura has been essential to make this new product a reality.”
The choice of Heura Foods
Heura has been selected for this alliance due to its recognition as a leader in the plant-based foods. Their products, as expressed in a statement, are known for breaking down taste and texture barriers by offering healthy foods that appeal to both vegan and non-vegan consumers.
“We offer solutions that make the problems of the current food system obsolete and accelerate the shift towards a world in which our daily habits have a positive impact on people, the planet and animals”comments Marc Coloma, Co-founder and CEO of Heura. Thus, both brands join forces to offer the gastronomic experience “that consumers look for without giving up their favorite foods. Partnering with Grupo Rodilla helps us move towards a healthier and more sustainable system.”
The new “vegan chicken” sandwich will be available in more than 130 Rodilla stores throughout the country. And to celebrate the Sandwich DayOn Sunday, November 3, Rodilla has launched a challenge on social networks and will give away 100 “vegan chicken” sandwiches in selected stores:
With this alliance between Heura and Knee Group According to both companies, it marks the beginning of a collaboration that will seek to revolutionize the culinary experience in the field of restaurants.
