Celebrate those who inspire and contribute to a better world for everyone. That is the goal of Barbie with his Barbie Signature Kenbassador collectionlaunched to celebrate the 65th anniversary of the original Ken doll for 2026. Mattelha’s brand chosen the basketball player LeBron James To be Ken’s first ambassador to history and, in this way, recognize the positive impact of the athlete on culture, style and community and inspire new generations.

As the brand explains in a statement, after years creating Barbie dolls to “Help free the unlimited potential of each girl”Now they seek to continue recontextualization that Ken has experienced As a consequence, in part, of the cultural and social success of the film “Barbie”.
To make it happen, Mattel has collaborated with the LeBron James Family Foundationthe Association promoted by the player to work for childhood in his hometown, Akron, Ohio.

The company has worked with LeBron himself to recreate The greatest number of details They could understand their fans. Thus, it presents patches in your style jacket Varsity With references to milestones of his life. In one of them you read “We Are Family”, as a tribute to the Foundation he presides, in another “23” in reference to his player shirt, and in one more “Ohio”, state of his hometown. The outfit is completed by Nike Terminator, beats headphones, sunglasses, a fannyry, a gold watch and a bracelet of its “I Promise” initiative.

The doll will be available from the next April 14 At a price of $ 75, and will be sold in a specific box for this model, which is slightly larger than that of the normal Ken because LeBron James’s version is two higher centimeters, as they point out from Barbie in a statement.

“Ken is Barbie’s best and support for a long time”, Says Krista Berger, Senior Vice President of Barbie and director of the Doll Division in Mattel, in the statement.”We are delighted to offer fans a new version of Ken that celebrates LeBron as a model to follow, its icon status, its lasting impact on culture and its dedication to give a positive example for the next generation to develop its full potential“

Barbie’s commitment goes beyond doll itself, and complements a Donation to LeBron James Family Foundation. The money, the brand holds, will help to create a generational change for the children and families of Akron. “It is an honor to collaborate with Barbie to launch the LeBron James Kenbassadors doll. It is an opportunity to recognize the powerful impact of behavior models that instill confidence, inspire dreams and show children that they can also achieve greatness”; James said.

“For the Foundation and the families we support, this is much more than a doll. Represents the reality that a child of anywhere can make a difference”, Said, meanwhile, Michele Campbell, executive director of the Foundation.”We are very honored to be able to associate with Barbie to continue inspiring the next generation and celebrate LeBron’s commitment to his community“

More info: “LeBron James Kenbassador”