When everyday noise multiplies in the office, at home, on the street or on social networks, the important thing is to take care of yourself. Under this premise Chilenut, the trade association that brings together producers and exporters of Chilean nuts, lands in the Spanish market with a campaign that seeks to make its way into the most difficult terrain: that of habits.

“Much Ado About Nothing” is the title of a campaign that not only puts a creative spin on the popular saying (“Much Ado About Nothing”), but also turns it into a daily well-being proposal. Faced with the chaos outside, the campaign invites you to find refuge in a functional, natural snack full of benefits: Chilean walnuts.

With the strategic work of the Marco agency, the action is based on the idea of ​​reclaiming the power of small healthy breaks in the daily routine. The message, built from closeness, uses humor and cultural familiarity to establish the consumption of nuts as part of the solution to stress and fatigue.
The Outdoor execution has been supported with a dissemination on social networks, where the participation of the influencer Ibán García stands out, who stars in a Reel full of humor in which the overflow of tasks and the need to stop for a moment to recharge energy coexist.

Beyond the claim and creativity, the strategic value of this campaign lies in how Chilenut positions itself as a product supplier and as a brand with its own discourse that understands the needs of the Spanish consumer. Founded in 2002, the association represents the entire chain of the Chilean walnut sector and has been promoting quality, origin and good practices as pillars of its international presence for years.

“Working with Chilenut represents an excellent opportunity to connect with the Spanish consumer from an emotional and at the same time functional approach. This campaign has allowed us to communicate the benefits of a natural, high-quality product, aligned with health and well-being trends”says Elena Precioso, Marco’s Senior Client Lead.

With this campaign, Chilean nuts seek to become a healthy snack option for any time of the day.