Cantabria Labs It has installed a canvas in the center of Valencia that incorporates a real -time meter of the ultraviolet radiation index (UV). The action, developed together with the Dentsu X and its Innovation Hub Dentsu Story Lab, seeks to raise awareness about the risks of prolonged sun exposure and promote effective photoprotection habits.

The installation, visible throughout the month of July in the Plaza de España, is equipped with a mobile arrow connected to weather data that indicates the UV radiation level live. This type of index is a reference in public health to evaluate the intensity of solar radiation and the risk associated with skin exposure. Cantabria Labs’s proposal thus converts a conventional commercial support into a useful information point for pedestrians.

“When the arrow marks a high UV index, it means that solar radiation is more intense and the risk of skin damage is greater, so it is essential to use an adequate photoprotector”explains María Vitale, Medical Manager Dermatology of Cantabria Labs.

The campaign is associated with the Heliocare 360º Sensation SPF 50+ range, a fast absorption photoprotector formulated with Aspa-Ferblock. This technology protects in front of the four radiation (UVB, grapes, visible and infrared) and favors the functionality of the Vitamin d In the skin, an increasingly valued aspect in the development of dermatological products.

From the agency, the initiative is presented as an example of how External advertising can acquire a public service rolearticulating environmental data in real time, creativity and awareness. The canvas will be amplified through digital media and influencers to extend the message beyond the local level.