The singer Billie Eilish He will begin his new international tour, “Hit me hard and soft”, on September 29, and will last until July of next year, and will include his stop in Barcelona. The artist has paid special attention to the environmental impact of the tour, in line with her commitment to sustainability, and she has joined Google Maps to encourage a more respectful way of traveling among their fans.
As the company noted in a statement, the goal is to offer Eilish fans more sustainable options when traveling to attend her concerts. In this sense, Google Maps has launched a series of actions and initiatives that, in addition to seeking a less impact on travel, aims to encourage the use of the application.
Thus, only for the American market it has created a special map with local restaurants in association with the singer. These are mainly vegetarian establishments, like Eilish herself, in cities such as Atlanta, Chicago, Detroit, Los Angeles, Nashville, Washington DC or New York.
The company is also taking advantage of the partnership to highlight its functionalities, including choosing between different mobility options, whether walking, cycling or using a shared car, when getting around. In addition, it ensures that when searching for car routes in cities on the tour, such as Barcelona, Berlin, Los Angeles, Paris, Sydney or Toronto, Google Maps It will automatically propose options to go on foot or by public transport.
Along these lines, Google Maps also encourages you to choose the routes with lower fuel or energy consumption, a functionality that began to be integrated at the end of 2021, and that is also available in our country. It ensures that this option has contributed to reducing greenhouse gas emissions by more than 2.9 million tons.
Lastly, Google will replace your pegman, the human being icon that appears in the application to activate the option to see the streets in real image; for him Blohsh by Billie Eilish, also an icon in the shape of a human being but with its shoulders tilted. This option will be visible in Street View and near some of the spaces where the artist will perform.
“I would like us all to reduce our collective carbon footprint, as it affects transportation and what we eat. Every gesture matters, whether big or small, because together we can begin to truly heal our precious planet“, Billie Eilish said in a company statement. “Google Maps puts resources at your disposal that will help you make good sustainable decisions when you come to my concerts”.
On this tour, Billie Elish will work with Reverb, a non-profit environmental organization specializing in emissions reduction. impact of the live music industry. In addition, at each concert the so-called “eco-village” will be established, points of information and sustainable action; will promote vegetarian food stalls and the refilling of recycled water bottles.