Despite being traditionally associated with a perception of sophistication and the classic, even to it and conservatism, Burberry He has managed to turn his brand over the last years linking to popular culture. The firm gives a new sample of this with its campaign “Festival”, in which it connects with the season of music festivals, the British cultural legacy and all the lifestyle that has been generated around these events.

In-hotel designed and with production of Somesuchthe campaign capitalizes the nostalgia and the aesthetics of the 90s, in what was called the “Cool Britannia” movement, before a summer marked at a social and cultural level by the emblematic Glastonbury festival and the reunion tour of Oasis.

The main audiovisual piece is directed by Kim Gehrig and stars, among others, by musicians Liam Gallagher and Goldie, or Alexa Chung and Cara Delevingne models. Archive images and other contemporary are mixed to the rhythm of the song “Sweet Harmony”, by Liquid, an electronic music classic.

The campaign is a nostalgic, but authentic vision of the festivals season in the United Kingdom and the role that fashion plays, specifically Burberry’s proposal. The brand shows how part of the country’s social fabric and His influence on music and culture Highlighting their presence, not only among events attendees, but also among the leading artists.

Moreover, according to The Stable, Liam Gallagher He looks at Campapa his own parka from Burberry, belonging to the Spring-Summer 2018 collection by Christopher Bailey,. The garment will be relaunched globally in a limited edition as of this July, coinciding, precisely, with the Oasis tour.

“Burberry is a key piece of the summer calendar“Daniel Lee, creative director of Burberry, said a few days ago, according to Variety. “It is both a form of creative expression and a favorite uniform for festivals attendees“

In addition to the main audiovisual piece, the campaign includes a series of short pieces for social networks starring musicians, models and artists who give life to the brand’s message. This creates a “collage”, a combination of portraits that reflect The life, atmosphere and emotions of the festivals.

The campaign is completed, in addition to photographs that highlight the garments that can be suitable to enjoy a festival, with content that deepens the link between Burberry, British popular music and cultural.