Before a summer marked at a social and cultural level by the emblematic Glastonbury festival and the reunion tour of Oasis, Burberry He has made the fusion of fashion and music one of the key points of his marketing strategy this year. The recent “Festival” campaign is a sign of this, as are two vinyl records that has created to continue connecting with users through music.
Two albums raise a visual trip for spectators through elements of their own identity
As shared through its social networks, the fashion firm has created two albums they raise A visual trip for spectators through elements of their own identity. For this he has collaborated with Drew Tetz’s artist, known for illustrating and encouraging vinyl discs and generating with them kaleidoscopic effects.
Both albums reproduce the theme “Sweet Harmony”, from Liquid, Considered one of the great successes of British electronic music in the 90s. It is precisely the song that accompanies the audiovisual piece of “Festival”, starring, among others, by musicians Liam Gallagher and Goldie, or the models Alexa Chung and Cara Delevingne.
One of the albums uses Burberry’s classic patterncomposed of lines and pictures in beige, orange and black colors. Through the turn in the headdress, it creates an optical illusion that moves an elegant combination between art and style.
The second relies on the corporate colors of the brand, white and blue, and its design presents a repeated pattern of the iconic logo of the Burberry equestrian gentleman, which adopts a gallop rhythm when turning the disc. The scene remembers “The Horse in Motion” (horse in motion), the experiment conducted in 1878 by photographer Eadweard Muybridge and which resulted in the beginnings of the image in motion.
The initiative, which has had the participation of the XL Recordings record, capitalizes the Resurgence of the vinyl disc format which has been observed in the music market over the last years. Conceived as exclusive collections and collecting objects, these types of objects have been revalued and captured the interest of new generations.
Despite the commentaries of the brand fans in the publications, who have praised the artistic approach of the action, Burberry has not announced if the vinyl records will be released.
