With the start of the ski season, Rooster is intensifying its commitment to wines with a prominent presence in the main ski resorts of Catalonia. From this month of December until February, the brand will develop a calendar of special activities in La Molina, Boí Taüll, Vallter, Espot, Port Ainé and Vall de Núria, covering more than 70 days of promotional activations.

The objective, as explained in a statement, is to consolidate its chicken broth “as the best on the market, being the only one with 33% chicken and no added aromas.”

Through the format of the People BackpackRooster will perform Roving tastings at key high-traffic points in each season. These tastings, which will take place on designated dates, will allow attendees to enjoy the wines in a close format, having set the goal of reaching more than 14,000 people.

Another of the actions that will be carried out will be the delivery of welcome packs during ski events such as competitions, gastronomic gatherings and special celebrations. Attendees will receive bags with bricks of broth or thermoses to serve in glasses, depending on the type of activity. The welcome packs will extend over 60 days and will allow 5,500 bricks of broth to be distributed, reaching 28,000 people.

On the other hand, Gallo wanted to focus on hospitality and will distribute broth bricks directly to the rooms of guests in hotels in Port Ainé and Vall de Núria, so that skiers “enjoy a comforting moment after your day on the slopes”comment from the brand.