Valuing the iconic character and legacy of Golf, showing what a life lived upside down would be like or converting the “Get Ready With Me” trend into “Get Ready With Music”, are some of the stories that the advertisements have told to throughout this year. They all coincide and stand out because music has played a fundamental role in conveying their messages and songs who have accompanied them have become the most listened to advertising in 2024.

Nostalgic hymns, reinterpretations of classic songs or new proposals with a fusion of styles have taken over the musical listening associated with the advertising sector. Below you will find, in order of reproductions, the most listened to commercial music in 2024, in a ranking prepared by reason.Why with the data provided by Spotify.

The most listened to advertisement songs of 2024

“Satisfaction” – Benny Benassi – McDonald’s
194 million views

Benny Benassi’s theme puts rhythm to an experience of drive thru full of light, laughter and Christmas spirit in the McDonald’s advertisement.

“LEVII’S JEANS” – ​​Beyoncé – Levi’s
64 million views

Levi’s reimagines its iconic 1985 “Launderette” ad with Beyoncé, thus capitalizing on the reference to its brand made by the singer in the song “Levii’s Jeans.”
The advertisement is a work of the TBWAChiatDay Los Angeles agency together with the production companies De la Revolución and Prettybird.

“The Legend of Time – Jaleos – Remastered 2018” – Island Shrimp – Volkswagen
16 million views

Volkswagen claims the iconic character of the Golf to the rhythm of a song in its new advertisement. The automaker continues to celebrate the model’s legacy on its 50th anniversary. “Copla” was designed by Fuego Camina Conmigo and was produced in Canada.

“Rumor” – Raffaella Carrá – El Corte Inglés
13 million views

A party to the rhythm of Raffaella Carrá was the spring advertisement for El Corte Inglés this year, starring the models Bianca Balti, Esther Cañadas and Izabel Goulart. It has been designed internally by the El Corte Inglés marketing teams, with production from Canada

“Hotter Now” – LU KALA – Signature
8 million views

Signature, the UK’s main accreditation body for British Sign Language, has launched a social media campaign aimed at combating fake sign language. “Re/Sign”, created by the Recipe agency, aims to raise awareness among the deaf community in particular and users in general about the way in which false signs are being spread on the Internet.

Thus, the lyrics of three songs – “Hotter Now”, by Lu Kala; “This Is Me”, by Kullah featuring Jessy Covets ; and “Get A Load of Me” by Kyla Krush(**)

– have been translated into British Sign Language and choreographed by deaf artists.

accumulates 106,111 views on Spotify (**) accumulates 1,199 plays on Spotify
“Gypsy”

– Derby Motoreta’s Burrito Kachimba – Cruzcampo

2 million views Cruzcampo tells the awakening of a flamenco television doll, turned into a renewed ‘Gitana’ in her new advertisement, a work by the creative agency Ogilvy and the production company Agosto.
“With you”

– Travis Birds – Saint Lucia

1.5 million views A life turned upside down is Oriol Villar’s moving advertisement for Santalucía. The insurer highlights its commitment to supporting people at different stages. “A life with you” is a work by the Oriol Villar agency with the production company Agosto.
“We were born late”

– Rayden and Sandra Delaporte – Royal Bliss

135,929 views Royal Bliss positions itself alongside the generation that “has arrived late to everything” and invites them to continue enjoying. The tonic brand celebrates the attitude of the millennial generation and their search for new ways to enjoy. “Born to live” is a work of the creative agencies &Rosàs and Tangoº, part of Colectivo &.
“GENTLEMAN, GENTLEMAN, PUNCH GENTLEMAN”

– The Hungarian

112,717 views Ponche Caballero updates its iconic jingle with La Húngara. The brand promotes a new stage of communication with the campaign “Knowing how to live is Ponche Caballero”. The idea has been worked on together with the creative agency Distrito.
“TELL ME”

– LOUDT – Banco Santander

35,170 views Banco Santander promotes the first band of Generation Z born on social networks. LoudT is an urban band made up of five young musicians from Argentina, Brazil, Spain, Mexico and Uruguay. They have already released their first single, “Dime”, accompanied by a video clip and a documentary will soon be released
“Hairpin”

– Charlotte Rose Benjamin – Elf

21,674 views The cosmetic brand Elf has transformed the “Get Ready With Me” trend, which floods social networks with videos of people sharing their makeup and preparation routines before going out or attending an event, into “Get Ready With Music”, the title of his own musical album. The first single from the album has been released with the New York singer Charlotte Rose Benjamin.
“100%”

– Fran Perea – ANFEVI

19,444 views Fran Perea mixes lyrics to create a recycled song that raises awareness. “Al 100%” has been created in collaboration with ANFEVI, the National Association of Glass Container Manufacturers. It seeks to be a pop-rock anthem for all those who want to bet on a more sustainable future.
“Iced Like My Coffee”

(Iced Boys, Zev) (feat. AJ McLean, Joey Fatone (Iced Boys)) – Dunkin’

11,462 viewsDunkin’ teams up the Backstreet Boys and NSYNC on a promotional song for its iced coffee. He has teamed up with singers AJ McLean and Joey Fatone to create a track inspired by his product. The campaign includes partnerships with popular culture figures to promote its cold drinks.