From red to a degraded magenta. That is the subtle change that YouTube It has carried out over the last months and has been office in recent weeks as part of the 20th anniversary of the platform. Google’s videos service has promoted a update of your visual identity Upon discovering that the red color used so far was considered by users as one of the three most outdated elements of the company.

This is stated by the technological in a publication of its design blog, in which it includes the motivations and creative processes behind the renewal. However, those responsible for the new image say that They have sought an evolution, And not a revolution, with the intention of conserving the color that is intrinsic to the personality and identity of YouTube.

In addition, the last change in the visual system, which was carried out in 2017, generated some technical problems depending on where the logo was displayed. That is why YouTube has found an opportunity not only to update the brand, but also to offer a coherent and satisfactory experience, as well as to highlight unique moments linked to the use of the platform.

The result is an updated color palette, among which the degraded one from red to Magenta stands out. As the design team points out, this It provides dynamism In the image, and since it is a tone that is not usually found in nature, the imagination of which the platform claims is evoked. They detail that the degraded one has placed at an angle of 45 degrees with the magenta to the right, which means forward movement.

The application of the new tone has focused on key points for the brand, such as identity elements and Distinctive aspects of the user interfacesuch as the reproduction progress bar, or the likes or subscription buttons. This, according to the team, aims to help people discover content, connect with their community and stimulate creativity.

The new design has also created a secondary color palette, in which tones such as yellow, green or blue can be seen, which will be used at very specific times, such as the animation of the “Like” button. It has also been added Movement to visual elements and icons to give the identity of dynamism.

However, the company has developed a parallel visual system, which includes monochromatic approach and less dynamism, with the intention of facilitating accessibility. It also adjusts to the different screen resolutions with the intention of facilitating the experience to users.

Designers say that although the change is subtle is an important step. They also point out that they are strategically reimagining each element of your visual system, which includes images, iconography, typography, colored pallets, etc. The objective is to maintain the updated, attractive and relevant platform.