Walking along the beach without leaving the supermarket, or at least it seems that way, is the new proposal with which the Corona beer brand is seeking to impact consumers in the Brazilian market. The AB InBev firm is offering an immersive experience in some stores with which it hopes to not only boost sales of its product but also continue building its brand.

With the help of the agency Score Group Brasil, Corona is converting the aisles of some supermarkets and shopping centers into evocations of the beach, an element to which the brand has traditionally been linked. Thus, it has deployed stands and decorations inspired by the sea or the sun, as well as digital screens on the ground that emulate waves crashing against the shore.

“Going from being an advertiser to an experience provider means creating unforgettable moments across all channels. In commerce, Corona is bringing beach getaways to supermarkets“commented Marcel Marcondes, Global Chief Marketing Officer at AB InBev, via LinkedIn. “This immersive experience captures the essence of the brand, turning ordinary shopping into an opportunity to disconnect from routine and reconnect with nature.”.

Thus, Corona’s goal is to bring the good vibes of the beach to the store. The initiative aligns with the brand’s trajectory regarding the celebration of a lifestyle linked to nature, disconnection, relaxation and enjoyment of small moments. With this action, Corona breathes fun and escapism into an everyday act that for many users is perceived as a burden.

The proposal is part of the celebration of Corona’s 100 years, which has been articulated around the concept “This is Living” and the recognizable spirit of the brand. In recent months, it has been inspiring consumers to live the Corona lifestyle through the “100 Years of Life” campaign, created together with the creative agency We Believers.

“With this video, we are proud to recognize those who have embraced this lifestyle for decades. Their stories serve as an inspiration to millions of people around the world who also feel more comfortable in nature with a Corona in their hand.”Commented Richard Oppy, Global President of Premium Co. at AB InBev, a few weeks ago.