The Effective Awards They have released the Long list of its 27th edition, which consists of 265 registered cases. It is, as explained by the Spanish Association of Advertisers, of the second highest figure in the history of the contest after the 284 cases registered the previous year.
In total, this time, they have presented 108 advertisers and 182 agencies. In addition, this year 21 advertisers and 61 new agencies have been added.
He advertisers ranking For registered cases it is as follows:
- Pepsico: 15 registered cases
- Yum! Brands: 13
- Alsea: 12
- Mahou San Miguel: 10
- Telefónica: 8
- The League, McDonald’s and Volkswagen: 7
- Santander Bank and Cupra: 6
As to agencies, This is the ranking:
- PS21: 36 registered cases
- Meme: 28
- OMD AND MEDIUM PHD: 22
- Havas Media: 20
- Carat Spain: 18
- Sand: 17
- DDB and 14 Group: 16
- The Russian of Rocky, MRM Spain, Ogilvy and TBWA Spain: 13
Regarding the ranking of cases presented By categories, This is the list:
- PRODUCT/SERVICE CAMPAIGN: 32 registered cases
- Budget campaign less than € 250,000: 30
- Tactical action: 28
- Integrated launch and campaign campaign: 25
- Brand experience; Social Media / Influence Marketing campaign; and international campaign; 18
- Brand construction: 16
- Regional/local campaign: 15
- Branded Content action; and more original and disruptive strategy: 11
- Brand social purpose demonstration: 9
- NGO campaign: 6
- Community construction and own audience: 3
From the AEA, the prizes Effectiveness as “has highlighted” symbol of excellence and prestige for those who receive it“, and how “prescribers of how effective communication is business engine and provides value to society”Says that these awards are the endorsement that investments return productivity in the country’s economy.
“The prizes to efficacy are our guide, our certification of what we understand as the best success models that generate business and endorse us as a productive industry for the economy”has indicated, on the other hand, Nathalie Picquot, Head of Corporate Marketing, Brand Experience and Digital Engagement of Banco Santander and president of the jury of the Efficacy 2025 awards.
Next September, the short list will be announced with the finalists to collect the awards at the gala, which will take place next October 23 In the Real Theater in Madrid.
More info.: Long list Effective Awards 2025
