Save time, improve work quality and offer precision. These are issues that we have been seeing associated with the application of the artificial intelligence In different sectors and industries in recent months, and now the Darwin & Verne agency is brought to advertising with its own platform to generate radio wedges: Voicead.
Developed by Phileasthe agency’s specialized artificial intelligence unit has been presented as a tool that allows Generate radio wedges and audio ads agile from the mobile or computer. It works like this: first writing the text to be located with generative artificial intelligence, then choosing the type of voice to apply and, finally, adding the music.
Both their functions and the interface they have been designed thinking above all in the needs of SMEs and freelancers. “We want to give them the possibility of connecting with their audiences through the audio in a simple, effective and affordable way”explains in a press release Miguel Pereira, executive president of Darwin & Verne and co -founder of Phileas.
This new technology is presented by promising to be able to generate additional business by allowing capture new advertisers that were not on radio before. That is, democratizing your access to the environment. In addition, it predicts to allow the creation of a wedge – with the whole process since it is located, until it is paid and programmed – in less than an hour.
On the other hand, it will offer a generation unlimited pieces Thinking about “Eliminate bottlenecks due to the limited capacity of recording and availability studies”, They explain from the agency. And, in addition, it allows Work flexibilityincorporating promotions, price changes and other real -time issues.
International projection
Voicead offers a fan of languages and accents, What makes the platform an exportable tool to other markets. In fact, Darwin & Verne already has negotiations with different radio chains in Latin America to incorporate it into their workflows, as they point out from the agency.
The objective is to attract advertisers from the entire continent. “Artificial intelligence is redefining creativity and marketing, and Voicead is a clear example of how technology can make creativity and communication for all more accessible”, Adds Pereira in the statement.
In this way, Darwin & Verne thus expands its business towards a medium that generates a high spontaneous memory, according to the II advertising efficacy study in Aer and IMOP Insights media. Bringing more advertisers to the radio is, therefore, synonymous with multiplying their growth possibilities.
