A successful creative director, who is not going through her best moment, returns to work at her agency after taking leave due to anxiety, but the process turns into a nightmare.
That is the premise of “Relief”, the horror short film created by Creativity Club to publicize the agreement established with Legalites to provide free advice to professional and youth members of the association.
The short has been designed by Jesus LadaCreative Director, and Juan García-EscuderoIndependent Executive Creative Director. It has had production of Rome and has been directed by directing duo M&M; and was presented on Wednesday, October 30, the eve of the Halloween celebrations, at the Sala Equis, in Madrid.
The initiative demonstrates how the commitment and defense of creativity that the club carries out extends to all its points of contact and activations. In addition to offering a valuable service to its partners, and ensuring their support, it has presented itself with an innovative and original approach.
As the c de c point out in a statement, work on the short film began in the month of August, and those involved point out that it has been a very satisfactory process. “Rarely does everything fit together the way it has. And something that I especially like is that Socorro is the response to a specific assignment, it is not a free creative exercise, which I think gives more value, both to the strategy and the
execution“, commented Jesús Lada.
For his part, Juan García-Escudero has highlighted the work done by the production company and the vision of the directors, which he describes as “differential both to build the story and to make it a reality”. He also stressed that “It has been wonderful to have so much talent around us.”.
The c de c has promoted the premiere of the short during the last few weeks, sharing the two posters created for the occasion. “Socorro” has also had the participation of Alex Maggi (graphic art direction) and Alberto Escudero (photography); and has had the sponsors of the c de c (Arena España, Mahou San Miguel and Tangity, and Medialabs as a technological collaborator).
Service with Legálitas
The c de c will offer, in collaboration with the company, a new service that will come into force from November 1 and will extend throughout next year. It is about legal protection in business, encompassing labor, tax, commercial, business premises, internet and vehicles. The service will be included free of charge in the annual fee.
Specifically, it will offer legal advice telephone and specialized coverage, 24-hour coverage for legal emergencies, and review and drafting of documents and contracts related to professional activity. It will also cover negotiation with third parties, appeals for traffic fines or special prices in the management of claims for unpaid invoices or in the law firm network.
Additionally, the service will also offer family legal protection. In this area it will include unlimited telephone legal assistance, 24-hour legal emergencies, review and drafting of contracts and preferential conditions in the office network.
“We want to reaffirm that the c de c is an organization truly committed to the well-being of the people who form it”, noted Gonzalo Figari, President of the Creativity Club. “This service reinforces our mission to support our partners at every stage of their career, in addition to representing a tangible and fundamental benefit that responds to the needs of our community.”.
Technical sheet
- Idea: Jesús Lada and Juan García-Escudero
- Production: Rome
- Address: M&M
- Executive Producer: Pablo García Acón
- DOP: Charlie Ritter
- Art director: Ana Corella
- Stylist: Sabrina Lázaro
- Production Manager: Alex Bareño
- Music: Iván Llopis
- Editor: Giacomo Prestinari:
- Color: Mar Morató
- Post-production: Daniel Sánchez Heredia
- Post-production director: Tamara Díaz Larumbe
- Starring: Claudia Melo Albalat, Jesús Antonio del Olmo, Lorena Jiménez Álvarez, Eva, Barrul Rojas, Ricard Balada Cuadrado, Patricia Munt Marti, Pedro Gómez de la Cruz, Patrick Mitogo Nsue, Alexandro Álvarez
