Almost 80% of users consider that artificial intelligence Improves the experience of using your Mobile phonebeing communication in other languages ​​the aspect in which it benefits the most. However, the way in which it accesses the information that is shared or the errors in operation are some of the barriers of technology.

These are some of the conclusions that can be extracted from the study “Discovery ai & Connectivity”made in December by Ipsos for Samsung Among 3,462 Spanish user generation users of the brand. Research has sought to know more about the opinion and perception of consumers about artificial intelligence in mobile devices.

More specifically, 59% of respondents believe that artificial intelligence in mobile helps on a day -to -day basis. Moreover, 84% think that such technology helps them communicate in other languages, and in terms of practical uses, they also point out that they help them develop and capture their creativity. Among other things, they say that AI allows them to do things that were not able and that assists them in professional communication.

In this sense, the most used function (63%) is Circle to Search with Googlewhich allows searching for searches from any image, video or text from a circular movement. It follows Nightgraphand (62%), the night mode that allows to capture crisp photos of night or in the dark.

Circle to Search with Google is also the functionality that users consider that most improve their life on a day -to -day life. However, this section is followed by others that facilitate communication and access to information, such as the function of interpretation, Nightography, Note Wizard and the Simultaneous translation.
Moreover, the interpretation function, Circle with Google and simultaneous translation are the three most cited when asked about the most important functionalities.

The barriers of AI on mobile

Although AI is perceived as useful in everyday life, it also faces challenges when promoting its penetration. The distrust On their way of accessing the information that users share, the mistakes you makethe place where the information or fear that the information it offers as a response is false is the main impediments for its use is stored.

Despite concerns for security and privacy, Users use artificial intelligence tools. 44% say they are concerned about access to their data, but do not renounce services or applications, while 33% care about their technological safety and do their best to protect their information. So much so that 42% claim to have stopped using a service or application to protect their personal information. 26% have done it many times.

However, the artificial intelligence integrated in mobile phones is considered by 39% of respondents as the safest option, above the unloaded applications on the phone and AI tools to use online.

With regard to the new functionalities of artificial intelligence, the IPSS and Samsung report points out that users are especially interested in the video edition, especially one that allows you to eliminate elements from the background. Also in the possibility of knowing the ingredients of a dish from a photo, or the realization of In -app tasks, How to schedule an event on a calendar without leaving WhatsApp.

With regard to new functionalities, users point out that they will prioritize the personal assistants that perform tasks for them through conversational language. But also those that allow them to edit video, specifically those that allow extracting fragments or gifs; and those that assist them in duties and work by solving problems and exercises.

It is extracted that the Time savings (19%) It is what users most value when considering using new functionalities. They also value that they facilitate the processes or make them more agile, to make their lives easier and favor content creation.