The Advertising investment Spanish It continues to grow, according to the data offered by Infoadex. In 2024 the 13,000 million euros were exceeded (478 more than in 2023). However, it does so at a speed lower than the growth of the country’s gross domestic product.

In this way, the data analysis offered by Infoadex determines that advertising investment in Spain represents 0.82% on national GDP, which It is a decrease from 0.84% ​​registered in 2023. Although, this of 2023 is a figure that has been reviewed for this year’s study, since in the previous year a 0.87% representation was attributed to it.

The shared figure in this edition by Infoadex It aggravates the negative trend in the contribution of advertising investment to the Gross Domestic Product of Spain. Observing the data, the one attributed in this edition is the lowest figure that has been collected in the last decade and also accumulates five years below 1%. In 2019, advertising investment accounted for 1.05% of GDP, a fact that decreased up to 0.96% in 2020 and up to 0.88% in 2022.

It is relevant to emphasize that Infoadex is a private company that carries out an exhaustive measurement of various media, but there is still a part of estimate significant that this final data could increase considerably.

Similarly, we remember that it is not a mission of Infoadex Collect the economic volume that creativity and advertising production, nor the salaries of industry workers.