He christmas advertisement from Codorníu Once again this year, it reiterates the call to celebrate the small-big moments of everyday life, under the claim “Celebrate today the moments to which you will want to return tomorrow.”

The piece, a creative work of the &Rosàs agencyexplains a love story backwards: it begins at the end, with an older couple sitting on a terrace looking at the horizon with a glass of cava. From then on, time begins to run backwards, and the couple appears at different celebrations with friends and family. Their story continues going back until the final image, which is actually the beginning of everything: the moment when, on the same terrace, the two ask themselves: What were we celebrating today? All this to the chords of an instrumental version of “Volver”Carlos Gardel’s classic that reflects on the transience of life.

As the CEO of Raventós Codorníu, Sergio Fuster, highlights, “The idea of ​​the campaign is not to miss the opportunities to celebrate, not to postpone anything and to toast now to the small, great moments in life. Because, in a few years, we will want to return to them.”

From &Rosàs, Isahac Oliver, its General Creative Director, explains its objective like this: “We wanted to capture that feeling of treasuring the moments that give meaning to our lives. By traveling back in time, we show how every moment celebrated with those we love becomes part of our story.”
For his part, Jordi Luna, Creative Director of the campaign, adds: “We hope this campaign inspires people to celebrate every moment, not just for what they mean now, but for the memories that will last forever.”

The campaign will begin to air on the main television networks starting December 2. It can also be seen on platforms such as Amazon Prime, Netflix or Movistar+.

Technical sheet

• Advertiser: Raventós Codorníu
• Project: Codorníu “Let’s celebrate more”
• Title: “Return”
• Client: Helena Jaumandreu de Prado, Blanca Sánchez Soria, Iraide Aramberría
• Executive Creative Director: Isaac Oliver
• Creative Director: Jordi Luna
• Art director: Irene Sánchez
• Copy: Inés Masip
• Creative Team: Laia Romera, Pablo Muñoz, Carla García, Virginia Nicolau
• Production director: Jordi Solé
• Production coordinator: Patricia García
• Post-production coordinator: Meri Losada
• Account management: Juan Badilla
• Account Executive: Cristina Puig
• Editors: Marc Pons, Clara de Ramón
• Producer: CANADA
• Director: Bárbara Farré
• Director of Photography: Lucas Casanovas
• Executive producer: Victor Mata
• Producer: Christy Alcaraz
• Photographers: Dani Pujalte, Laia Sabaté