Under the motto “Never forget where you come from”Eresma has presented its Christmas advertisement: a slow and emotional piece that invites you to stop in an increasingly accelerated world. Through a simple and close narrative, the spot pays tribute to roots, family and those flavors “that make us feel at home,” as the brand expresses in a statement.
The ad was filmed in Coca (Segovia), a municipality that has been “home” of the brand since 1976. “We wanted to tell a simple story, one of those that we all know and that make us remember who we are and where we come from”explains Aida de Santos, Head of Marketing and Communication at Eresma. The brand has opted for a short film of almost five minutes to convey the message of returning home to reunite with our loved ones.
“In the end, we are people of the people and proud of being so. If there is one thing we know how to do, it is to tell things as they are, from the heart and with the simplicity that characterizes us.”they point out from Eresma.
With the short film Eresma hopes that this Christmas His story can also be everyone’s because “The only thing that matters is what makes us come home.”
Technical sheet
- Technical team: Visual Creative / Omnicorp Estudio
- Photography Direction: Pablo García Sanz
- Photography assistant: Hector Martínez
- Art Direction: Viviana González Delfino
- Makeup and hair: Estefanía De la Vega
- Sound: Sofia Corral
- Edition: Lidia Miguel
- Production assistant: Carmen Alonso
- Production assistant: Teresa Gigosos
- Communication and production of Eresma: Aída de Santos and Rebeca Díez
- Production: Miguel Sánchez González, Pablo García Sanz and Juan Rodríguez Briso
- Screenplay: Miguel Sánchez González
- Creative Advisor: María Pérez (Doceleguas)
- Director: Miguel Sánchez González
- Artistic Team: Leading Actress – Marimí Jiménez Ibargu / Carlos Tapia / Ester Cela / Anai Meléndez / Roberto del Rey / Carmen and Lucía González Santiago / Diego Arribas Pérez / Paco Maté / Azar Teatro / Extras – inhabitants of the town of Coca
