They say that love can do everything. Which is the reason behind taking allergy pills to live with your partner’s pet or getting up early on weekends to attend their games. But you may not be able to cope with a chaotic, crowded bus trip on an excursion or a stay in a remote corner of a tropical country.
These are the situations that Nautalia Viajes, an agency of the Travel Live group, portrays in its new advertising campaign, with which it proposes itself as a solution for honeymoon trips. Titled “Love Can Do Everything”, this is the Mono Madrid agency’s first campaign for the brand, after the award of the account in October.
It is part of the communication platform “Choose to travel well”.
The campaign is aimed at young couples, mainly those immersed in planning weddings and subsequent trips. In a humorous tone, it addresses recognizable situations that arise, for the most part, due to ignorance or lack of information when traveling abroad. These are situations to avoid on trips as special as the honeymoon and for which Nautalia Viajes presents itself as an ally.
The campaign has two spots that convey the idea that possible incidents that may occur during trips are avoidable if you have the support of experts in organizing trips, in this case Nautalia, instead of carrying them out on your own. In this way, the company’s proposal and its professional services stand out.
“This campaign reflects the idea that traveling well is not just about finding a good price, but trusting in someone who knows how to accompany you so that your experience is truly unforgettable.“; commented Cristina García Portal, Marketing and Communication Director of Travel Live, in a statement. “It is the way we want to continue building our relationship with travelers”.
The campaign, as the company claims, represents the beginning of a new tone of communication for the brand, more modern, accessible and relevant. “We want to be closer to people, talk as we do in our offices: face to face, with complicity and knowledge”added García Portal.
The agency points out that the new tone of voice seeks to communicate a brand that is close to people and aware of travelers’ concerns and insights. Its development, through various drops, will reinforce the positioning of Nautalia’s travel experts.
In addition to the spots, the campaign will be broadcast in cinemas, connected television, social networks, outdoors, buses and magazines. It also has radio spots that explore recognizable travel situations, such as encountering bad weather or a bad accommodation location.
The campaign also offers the first details of a visual restyling that Nautalia is carrying out and that will be implemented in different contact points over the coming months. The objective, as explained by the company to reason.Whyis to modernize the brand and attract a young audience, as well as raise the customer profile.
In this sense, the brand is renewing the graphics and color palette, moving away from pink and betting more on purple. As for the photographic system, it is promoting images more linked to the lifestyle world, seeking a more attractive and aspirational aesthetic.
