One, The popular card game of Mattel, This weekend in Las Vegas (United States) opens its first One social cluba brand experience that aims to take game nights with friends to a new level and become a space in which friends connect and generate memories.
The hotel Palms Casino Resort He will be in charge of hosting this first social club, which will take place between July 18 and 20. One offers consumers the possibility of staying, playing and having fun in one of the most elegant suites of the hotel, which has decorated with the colors and elements of their corporate identity.
As shared on social networks, the suite offers accommodation for multiple people, in a luxury and sophistication stay, as well as various entertainments, Like bowling, billiards, bar or game table. In addition, one makes available to the guests of the game and different versions, such as a golf, one team, or one show ’em no mercy, as well as a personal host to shuffle the cards with style.
Users who enjoy this experience have been winning A draw that one launched on May 19, and that ended on June 19. To access a Social Club, those interested have had to publish a video on Tiktok using one of the Reverse Card and the hashtag #unosocialclub and #mattelContest. The draw has been open to users over 21 in the 48 contiguous statements in the United States.
“We create the one social clubs to reinvent the game night: gather people to enjoy fun, connection and a bit of friendly competition”Said Ray Adler, vice president and global director of Mattel Games, in a statement.”The one social club in Las Vegas is just the beginning, and we are excited to see how these new experiences inspire players to attend, play intensely and create unforgettable memories”
In this sense, Las Vegas, which inaugurated last weekend in an event with influencers, content creators and other guests, will not be the only social club that can be enjoyed. Mattel’s game will extend your experience By different parts of the country in the remainder of the year, creating new game spaces in bars and fashion stores in cities such as Los Angeles, Chicago or New York. As announced, each event will transform these premises into an ideal destination for game nights, with menus and thematized drinks, tournaments, photos for photos, and more activities.
The initiative, as collected Fast Company, It is part of Mattel’s efforts to evolve one towards a lifestyle brand. One social clubs are especially designed for Gene generation That, according to the toy, he already knows one and is especially interested in games nights, as part of a trend that seems to get away from nightclubs and dance tracks.
It should be noted that the arrival of the one Social Club has been involved in some confusion. One announced his arrival at Palms Casino Resort on the hotel screens, and sharing it with a video on social networks. This was interpreted by users such as the arrival of the game to the casino and, therefore, the possibility of playing betting. Mattel has clarified the initiative, joking with the fact that the safety of casinos is not yet robust enough to contain a game of one.
