Christmas cakes and sweets of all kinds replace a good part of the fruit consumption during these weeks. A change in household purchasing and consumption habits that strongly affects banana producers in the Canary Islandssince its production levels do not decrease at this time, with an export volume that exceeds one million kilos per day.

Thus, between sweets and possible excesses, Canary Islands banana It reminds us in its Christmas advertisement that we should not forget about good nutrition during this time of year either. The “Plátano Es Navidad” campaign, an idea from the Pingüino Torreblanca agency, uses witty rhymes, a catchy melody and the prescription of the Three Wise Men, which propose enjoying the taste of banana while taking advantage of the occasion to convey to the little ones the qualities of healthy eating.

With this objective, Canary Islands banana It gives continuity to a campaign that, with a casual tone typical of digital channels, focuses on its attributes, objectives and benefits, highlighting the value of its quality, appealing to its sweeter flavor and its ease of consumption. “A very island fruit also at Christmas parties”is one of the rhymes that make up the spot.

The Campaign It will be active from December 13 to January 5 on television, social networks and the main online video platforms. It consists of several versions of 14 and 20 seconds, adapted according to the medium, to create a hook and transmit the Christmas message that transcends and is transversal in this campaign.

TECHNICAL SHEET

• Advertiser: Banana from the Canary Islands
• Agency: Pingüino Torreblanca
• Product: Banana from the Canary Islands
• Brand: Plátano de Canarias
• Campaign: Banana It’s Christmas
• Client address: Sergio Cáceres
• Client supervisors: Bernardo Lazcano / Nuria Moreno
• Creative General Directors: José Luis Moro and Pablo Torreblanca
• Creative Supervisor
• Editor: Andrés del Moral
• Creative Supervisor – Art Director: Pablo Martínez
• Producer: Iñaki Soriano
• General Director: Ignacio Olazábal
• Account Director: Carmen Amer
• Supervisor: Celia García
• Executive: Blanca Solla
• Media Agency: OMD
• Media Director: María Málaga
• Media Services Director: Amaya Mateus
• Media Supervisor: Laura de Barrio
• Media planners: Carolina Gómez and Eduardo Egido
• Producer: Island