The sports brand Puma has opened the design of the third kit of the Manchester City for the season 2026-2027 to the fans. Through a co-creation platform based on artificial intelligence It will allow the club’s followers to shape the official jersey that the players will wear on the pitch.
As Puma explains in a statement, fans of the British football club will be able to generate their designs using text prompts, customization tools and intuitive controls. This will be possible through the tool Puma AI Creatorlaunched on December 9 and developed by the artificial intelligence platform DeepObjects, powered by the creative studio FTR.
The tool generates designs in less than 60 seconds and offers the ability to select design variations as well as customize other settingssuch as the patterns, the collar or the aesthetics of the Manchester City logo. In addition, users will be able to share their creations directly on Instagram or X.
According to the brand, users interested in participating in the design must register on the platform, with which they will receive 15 credits and 2 registrations. Considering that creating a design costs one credit, users will have several options to create the equipment they like. If only You can make two registrations.
However, users will be able to receive more credits by rating and rating other fans’ designs, or by registering on Puma’s NFT platform. The designs can present until next December 20, and from there both the club’s followers, the Puma designers and the Manchester City team They will select the ten best designs.
Public voting will open in January, at which time fans will be able to choose the kit they want to see on the pitch as the official third kit for the 2026/27 season. The shirt will also be on sale in the club and brand stores.
The initiative involves a contest The user responsible for the winning design will receive a trip for two with a VIP experience at a match at the Etihad Stadium, the kit framed and signed by the team, as well as exclusive items from Puma and Manchester City. For their part, the finalists will receive two VIP tickets to a home game for the 2025 season, and exclusive products.
“Puma AI Creator is one of the ways we see emerging technology bring fans closer to the game they love”said Ivan Dashkov, Director of Marketing Technology at Puma, in a statement. “As Manchester City continues to be one of the most successful renowned football clubs globally, both on and off the pitch, they have been the perfect partner to work with on this innovative artificial intelligence platform.“.
“We are delighted to offer fans this special opportunity to be part of Manchester City history”; Nuria Tarre, Director of Marketing and Fan Experience of the City Football Group, stated: “Puma shares our enthusiasm for creating innovative and unique fan experiences and continues to work with us to create memorable kits that represent our city, our club and our fans”.
According to the brand, Puma AI Creator It has already been used for the first time by City players, Ederson, Stefan Ortega and Rico Lewis, who together have designed a kit for goalkeepers. It is the first football kit made with AI to be used on the field and is inspired by the net of a football goal.
More info.: Puma AI Creator
