The entire world is excited to reachine on the reunion of Oasis, But in the United Kingdom, a native country of the musical duo, it is raised as an event of social and cultural relevance. This has been demonstrated by Aldi’s temporary rebranding in one of its stores in Manchester, and is also reflected by exclusive merchandising that has launched Lidl.
The supermarket chain has created a limited edit jacket specially designed for live music lovers. The garment is inspired by the aesthetics of the band, as well as the corporate identity of the company, and is presented as “The definitive rock star look to go to concerts”, As the brand has pointed out in a statement.
From Lidl they ensure that the initiative is a sample of the active listening of Oasis fans and their consumers. And, he explains, many of them claimed a jacket ‘lidl by lidl’ After the campaign starring Liam Gallagher for the Berghaus sports fashion firm.
Lidl’s new garment has two Integrated cooling pockets To carry drinks, and with a OpenBotellas integrated into the zipper. The jacket is presented in blue, with yellow details, red and dark blue, responding to the corporate colors of Lidl, and includes a “Lidl By Lidl” patch in the sleeve. The brand ensures that the jacket also includes a tambourine for improvised sessions. “This is not just a jacket… it is a pass to the final party backstage”, He points out.
The garment will be available from July 8 through the web Lidlbylidl.co.uk, which collects Lidl brand releases in the United Kingdom. A price of 30 pounds has been established in tribute to the 30th anniversary of the company in the country and also to the anniversary of the Oasis debut album, “Definitely Maybe”.
As they point out from Lild, the benefits of the sale of the jacket will go to NSPCC (National Society for the Prevention of Cruelty to Children), Children’s Baleficate Organization
To make it known, in addition to communicating it through social networks, Lidl has created A mural 9 meters high in an establishment of Fish & Chips in Manchester, the hometown of the Gallagher brothers. The work is just outside the Etihad Stadium.
“This jacket connects with the love that the country feels not only for Lidl’s fashion, but also for our brand and the band”, Commented Joanna Gomer, Marketing Director of Lidl Kingdom, in the statement.”We have created something fun, functional and with a lot of personality, such as the music that inspired him. The ‘Lidl By Lidl’ jacket is more than merchandising: it is a tribute to our fans, the moments and memories that have defined the last three decades”
It is not the first time Lidl carries out an action in relation to Oasis. As the company itself remembers, last year He installed a plaque In one of his Mercanster supermarkets after Liam Gallagher jokes with “playing in Lidl” if his concert in the co-Op Live space did not go ahead. The plate prayed “Liam Gallagher, legend ‘almost touches here’ June 2024”.
Lidl’s initiative is parallel to that of Aldi, That he has temporarily changed his name to “Aldeh”, the pronunciation of his denomination in the Mercanster area, in his store closer to the Heaton Park enclosure, where Oasis will act in the next few days. In addition, he has created a special collection of fisherman -style hats, such as those lucid for the group decades ago.
