If in recent days you have passed through the airports in Madrid or Barcelona, you may have seen any message about the advantages of applying the artificial intelligence at work. It is a campaign of KPMG with which the consultant wanted to share her own experience with this technology and encourage other companies and users to take advantage of their benefits.
Under the concept “You can with ia”, The company wanted to highlight how artificial intelligence is transforming business and generating new opportunities. It is an idea of Global KPMG Marketing Equipment, worked in collaboration with the TILT agencyand that has been adapted to the Spanish market by the marketing and communication team of the consultant in our country.
The campaign gives prominence to employees and the way they apply the AI
Active since February 13, the campaign has had a special presence in the digital exterior advertising supports of the airports of Madrid and Barcelona. And with the different graphic pieces it has given prominence to their own employeescontinuing with the strategy demonstrated with his documentary for the attraction of talent “stories of a trip”.
This is aligned with the philosophy of the consultant, expressed in the Claim “Make the Difference”, And that moves that what really makes a difference in their activity is professionals, with their work and knowledge. It is a resource, according to Belén Callejo, Marketing Director of KPMG Spain, in statements to Reason.WHYHelp a tangible messages, To make them more real, and to connect better with the audience.
“We are giving voice to professionals who then help you on a day -to -day basis. We are a signing of people and we want to make visible talent and capabilities“, assures this medium.”The protagonists are experts and tell what they are doing with AI in their areas and in the companies they advise, and are linked to examples and success cases”
Thus, it is the company’s own advisors and consultants who support the claims of creativity. In total it is about 16 different messages, starring 16 different professionals, which highlight both the way in which the consultant itself is implementing AI to optimize the services it offers to its customers, and the way companies can integrate technology into their processes.
The company’s objective, as its marketing director tells us, is to communicate the way it is applying the Artificial intelligence to improve its provision of services. And also make known How organizations can adopt AI To optimize your processes, empower your equipment and make more informed decisions.
“We are at a time when companies need a lot of advice on something disruptive that is changing the way of working”Says Belén Callejo. “What we say with this campaign is that we have all the necessary capabilities to accompany your company on an innovation trip”
“You can with Ia” It has been activated in airports with a Strategic approach globally. The campaign has had a presence in all countries where the consultant operates, which allows an exponential impact, since a traveler between Madrid and Rome will be exposed to communication in both countries.
As explained by the company, special attention has been paid to Business Circuit Within the airports, and the pieces have been executed according to specific schedules to impact the target audience.
The campaign also includes activations in digital and printed press – which can be seen until March 10 – as well as on social networks. In addition, KPMG has created an audiovisual piece with Images generated by artificial intelligencewith which he delves into the concept of the campaign, following the same aesthetics and narrative style.
However, from KPMG they point out that the campaign serves to exalize the general capacities of the consultant, and not just his technological commitment. “It reinforces us as a multidisciplinary services firm, and in all the areas that we work, from audit to purchases and acquisitions”, Says Callejo. “The campaign is not only about AI, but what our professionals can do with it.”
Technical file
- Campaign Title: “You can with AI”
- Advertiser: KPMG in Spain
- Communication Director: Lorena López
- Marketing Director: Belén Callejo
- Creative General Directorate: KPMG Global Marketing and Tilt Agency
- Creative address in Spain: Ana Gutierrez
- Drafting: María Padron, Ana Jiménez and Borja Guerrero.
- Strategic Planning Directorate: Inma Aguilera and Antía Bendaña
- Design: Lorena Caminero, Beatriz Navas and Raul Fernández de Simón
- Director: Alberto Andrino
