Mango entered the home products sector in 2021 and, since then, had maintained this line limited to its digital operation. In all this time, Mango Home would have tripled its size until reaching 34 online markets, as explained by the brand in a statement. And now, the company led by Toni Ruiz -after the death of its founder, Isak Andic, last year -has decided to make the leap to the physical retail opening The first mango home store.
Mango Home will have a total of five physical stores at the end of 2025
It is located at number 586 of Barcelona Diagonal Avenue and will open its doors on April 4. The first mango home store has A 400 square meters sales surface and offers a value -based value, quality and design. This last point is the most striking of the premises: a domestic atmosphere with stays of a home, focused on a style “Elaborated, eclectic, rich in details and colorful, high quality and with a lot of personality”they point from mango. All this responds to the desire of the brand that visitors feel at home
Its inauguration is part of the Strategic Mango Plan for the next two years. A road map that aims to open four other stores home Throughout 2025 in Madrid, Zaragoza, Bilbao, and a second in Barcelona itself. The remaining, until reaching 500 points of sale in 2026 pursued by the brand, the clothing stores would form.
To this expansionism in premises, you add a firm commitment to expand the portfolio of products. Thus, in the first mango home store, the brand offers the decoration and household products that it already had for sale, but also a large number of new items for each of the home rooms. It also incorporates a new line of fragrances, another lighting and a collection of textiles for babies and children. As explained, in the last year The catalog has increased from 1,600 to 6,000 items.
Of the entire offer available, 60% of the items would be manufactured in Europe. Although above its origin, Mango stands out Its artisanal valuewith hand -painted dishes, blown glass, manual embroidery and collaborations with artisan brands such as Ezcaray blankets, yutes or SGW Lab.
“Opening is a key step in the evolution of mango home. We want our clients to live the experience of designing their home and that they can appreciate the quality of our products, that reflect their style and personality”Says Nuria Font, director of Mango Home.”This space is designed to inspire and consolidate our home vision, with a differential offer based on design, quality and sustainability“
The brand identifies the home as A life and discovery spacethat’s why he has recreated his spaces in the first physical store. “Our home is the place where we build memories. In Mango Home we want to help our clients create unique spaces, with pieces designed to excite and last in time”, Adds Font.
Mango ended 2024 with a turnover of more than 3.3 billion euros, with a third of this from online sales. It is unknown what percentage of the business volume occupies mango home, although its arrival at the physical retail is an indicative of the brand’s interest in increase your weight in the coming years and thus compete in the market with other similar proposals such as Zara Home.