“Let’s be honest, we all like to be on TV.”.

Despite an increasingly fragmented attention landscape and a growing consumption of multi-screen media, television continues to be a meeting point between generations, formats and brands and a driving element of social conversation. And Atresmedia has highlighted all this in the campaign it has launched on the occasion of World Television Day, which takes place every November 21.

The audiovisual group highlights that television continues to be a medium that is experienced in a community, where stories continue to have their own focus because they occur only one at a time, and with the ability to turn everyday life into an authentic shared event, and not only into shareable content, as happens on social networks.

To convey the message, it has created a spot in which content creators ask questions to people on the street and they are curious to know where it is going to be published; “Where does this come from?” they ask. “On my channel”, “on networks” or “on the internet” are some of the answers, until an Atresmedia microphone takes center stage. At that moment, the answer is “This is on TV.”

Then, the tone of the piece transforms, with the interviewees becoming sophisticated protagonists of a high-value narrative. With this, Atresmedia transforms the statement “On TV”, as stated in a statement, into a declaration of status, presence and belonging to a common space.
The original idea has been developed by the Corporate Marketing Department and has internal production.

The campaign claims television as a center of transversal attention and highlights the interest of all types of people and entities in appearing in the medium.
With its launch, Atresmedia ensures to reaffirm its commitment to Spanish society and to the audiovisual sector of our country. The campaign is part of the company’s positioning, “Where we all are.”

“At Atresmedia is where you find everything and you find everyone. Because in
Atresmedia, millions of viewers, listeners and users find the
more complete, plural and rigorous information. The most varied entertainment for all audiences. And the emotion and quality of the best stories“, the company commented in a statement.

The campaign is a celebration of the medium, which according to Francisco Vaquero, Director of Corporate Marketing at Atresmedia, in conversation with reason.Whyis still more alive than ever. “TV continues to be relevant in its content, it continues to be a window of connection with the world, it continues to be a reference. It is also an antidote to misinformation, the citizens of our country choose television to inform themselves and deny hoaxes that circulate on other platforms.“, he assures. “It is key for advertising investment, since brands understand that it is where the most attention is focused, it is premium content on the big screen. It is also security for the brand, because we take responsibility for the content we broadcast.”.

Furthermore, he assures that television is aspirational for other media. He points out that platforms that “They came to put an end to TV, they are making TV and moving forward on that path“He also maintains that influencers and content creators want to appear on TV, and that their content feeds other media and channels.
It also defends its role in society and the economy and highlights the initiatives and programs of companies with social causes, their mobilization in emergency situations or their contribution through taxes.

The spot is broadcast on all the audiovisual group’s digital channels and windows. Thus, over the next few days it can be seen on Antena 3, laSexta, or atrespleayer; as well as on the social channels of said chains.
In television, Atresmedia has been the leading audience group for 30 consecutive months.