The linking of Cupra to the FC Barcelona It has been one of the pillars in the construction of the automotive brand. And it continues to be so, as demonstrated by the campaign launched within the framework of the 125th anniversary of the clubwith which the brand once again celebrates its global sponsorship of the team and the power of the new generations.

“The Barça Job Interview” It has been designed by the creative agency &Rosàs and is articulated around the concept “The new generation is always the answer” (The new generation is always the answer. The piece thus alludes to “The impulse of a new generation”, a campaign starring Alexia Putellas that the brand activated in 2022 to present its electric proposal.

On this occasion the automobile company trusts in the new generation of footballers: Gavi, Ansu Fati, Alejandro Balde, Pedri, Fermín López, Ona Batlle, Jana, Vicky López and Claudia Pina. All of them are subjected to a fictitious job interview to check if they are prepared to be club owners and, despite their negative answers to most of the questions, the piece conveys the message that determination and desire They prevail over experience.

“The new generation is what is going to define the future of society and brands like Cupra and Barça have the responsibility of transmitting this so that in the world of work, there is also a reaction and young people begin to have greater responsibility to be able to change the social landscape”, commented Patrick Sievers, Global Marketing Director of Cupra, in a statement.

For their part, &Rosàs points out that the campaign celebrates the values ​​shared between the brand and the team. “Despite having such a different journey, they have a common vision about motivation, inspiration and confidence in young people.”; Xavi Mauri, Creative Director at the agency, explained. “Cupra is a brand with only 5 years of life, a time comparable to the experience that the young people of FC Barcelona have who are coming so far.”.

The piece has been produced by Live Rollingand was directed by StillKidz. Postproduction has been carried out by Only Postproduction and Vivir Rodando, while the musical composition has been worked on by Indústries Sòniques.
It consists of a 120-second version and others of shorter duration with specific montages for the different digital channels of Cupra and Barça.

Technical sheet

• Title: The Job interview
• Advertiser: Cupra
  • Client contact: Ignacio Prieto, Patrick Sievers, Paz de Dalmases, Judit Rogent, Yago Mercé, Jordi Torrente, Sandra Alanis.
• Agency: &Rosàs
  • CCO: Isaac Oliver
  • Creative director: Xavi Mauri
  • Art director: Marc Morales
  • Editor: Lucía Santos
  • Account team: Daniele Cicini, Enric Subirós, Claudia Matas
  • Head of production: Jordi Solé
  • &Rosàs post coordinator: Meri Losada
• Producer: Vivir Rodando
  • Director: StillKidz
  • Director of photography: Juanjo L. Salazar
  • Vivir Rodando executive producer: Max de Rosselló
  • Producer: Pilar Undurraga
  • Production Manager: David Haro
  • VFX / Post Supervisor Vivir Rodando: Carlota Oms
  • Director’s Assistant: Ana Bear
• Art Direction / Set design: Sommet Studio
• Set Construction: On set studio
• Edit: Arnald Viladomat, Carlota Oms
• Postproduction studio: Only Postproduction
• Color: Maria Nualart
• Music: Indústries Sòniques
• Sound: 114 The Sound Studio
• Styling: Júlia Puig
• Makeup: Marta Caudet