With millions of followers around the world, Manuel Turizo He has established himself as one of the most influential Latin artists of his generation. “His authenticity, his positive energy and his strong connection with the young public make him the ideal ally to bring Nesquik’s message to the new audiences”They explain from the brand in a statement.

Under the proposal of “Don’t scratch your head” Nesquik seeks to value its ability to make day to day cocoa, in a simile with the ease with which its product is dissolved in milk. And in this new campaign, Manuel Turizo is the one who transmits it “With attitude and good vibes, showing that with Nesquik the problems dissolve instantly”comments the brand in said statement.

“Dissolved cocoa, resolved cocoa” It is the chosen phrase for this campaign of the Wolf creative agency that will be active until June 30 through a media plan with a social networks, Connected TV, exterior advertising and visibility at the point of sale. The media agency with which it has worked is OpenMind (WM global).

On the other hand, a Special promotion In the big packs of Nesquik, which will include a gift cap and the possibility of participating in a raffle to meet the artist and visit the 5020 studies.

The cap design includes references to Manuel Turizo’s last album, which
pays tribute to the apartment number in which he lived as a child in Montería
(Colombia), and also the acronym MTZ, a personal brand that has accompanied it since its inception.

“That authenticity is precisely what makes this collaboration with Nesquik work. A campaign with soul, which connects with the brand’s values ​​and with a generation that looks for more than a product an attitude”they add from the brand.