The old one Associação Naturity Portugal has become the New wwf headquarters In the Portuguese country after more than 7 years of collaboration between both organizations, and to mark this WWF transition, it has carried out a campaign that seeks to raise awareness about the more than 800 endangered species recorded in Portugal.
Under the title of “Friends of Estimaçao” (“Dear friends”) is a call devised by the Coopral Creative Agency, with MANY Take Production, which is supported by THE INSIGHT OF TRANSITION OBJECTS that accompany emotionally during childhood – in this case stuffed animals – to project the need to return their favor in an environmental plane. According to a OnePoll survey for Stupad Animals For Emergencies conducted in 2010 and cited by the agency in the statement of this campaign, more than 75% of these objects represent animals.
Besides, “Around 35% of adults continue to turn to their childhood objects to find Consuelo”he explains André Sousa MoreiraCreative Director and Coopral Partner in an official statement. “Those stuffed animals give us support and protection in moments of loneliness or sadness. It was they who were there for us when no one else was. From here, we create an idea that reaches people’s hearts”
Under this premise, the last World Life Day (March 3) WWF carried out an action of guerrillas marketing By which 112 stuffed animals were placed in danger of extinction, such as the Iberian wolf and Iberian lynx, for the Lisbon subway seats.
Each of these animals had an QR code attached that redirected the WWF Portugal website to encourage people to share their own stories about the importance of their stuffed animals in childhood.
In addition to this action, the campaign has a 60 -second spot for TV in which Rita Sá, coordinator of oceans and fishing in WWF Portugal, tells how during her childhood A stuffed animal inspired her to become the relevant figure that is today for the defense of conservation.
On the other hand, a series of Graphs for outdoor advertising that complement the message of the “Friends of Estimaçao” campaign. And there will also be activations in digital, cinema and press.
A job with continuity
The birth of WWF Portugal occurs after almost a decade of collaboration between the Associação Naturity Portugal (ANP) and this international organization. Time in which they have come to develop more than 90 projects in the Portuguese, as indicated in a statement.
“It is a great pride that Portugal becomes part of the WWF offices network as a national office“, points Kirsten Schuijt, CEO of WWF International.”This recognition is more than deserved, since the results in the field show real changes in the conservation of nature in the country”
With this fact, WWF Portugal becomes the only new national office that has opened in the last five years, when WWF Colombia was inaugurated, and, according to the aforementioned statement, “will maintain all the resources and knowledge acquired along the route of the old ANP”
Campaign file
- Agency: Cooptative
- Executive Creative Director: André Sousa Moreira
- Account Director: Tiago Pimenta
- Creative Director: André Sousa Moreira
- Art Direction: André Sousa Moreira, Simão Dias
- Copywriter: André Sousa Moreira
- Social Network Manager: Pedro Cachatra
- Photographer: Maria Bacelar
- Producer: Many Takes
- Address: Luís Almeida
- Photography address: Chamber Assistant Marco: João Magalhães
- Art Directorate: Carine Panigaz Production Address: Alexandra Matos DIRECT SOUND: Catarina Silva
- Makeup: Lexie Wolf
- Edition: Luís Almeida
- Sound postproduction: Gustavo Marques
- Color correction: Maria Braga
