Pooring ears, short hair and astronautical garments. This appears portrayed Zendaya In the new campaign of ON. “Zone Dreamers” is the most ambitious advertising proposal until the date of the sportswear brand and presents its New Movement Lifestyle collection This year spring-summer.

The firm relies for this in cliché and science fiction references of the 70s, to position the brand in the Athleisure -comcombination of the Atlético with the leisure-. As explained on a statement, this campaign allows it explore the emotional power of movement From his slogan -“Dream on” -, and reaffirm his commitment to “transcend the limits of visual narrative and cultural connection”

In the spot Zendaya, ambassador of the brand since last year, it is convinced that he can do anything and be who wants to be, before throwing himself into a space adventure next to the crew of a ship. The brand develops the concept of “Everything is possible when we move together.” With this, seek to offer “An innovative vision of fashion, show and friendship”, Moving away from traditional codes.
The announcement has the direction of Nadia Lee Cohen and the production of Academy Films,

For costume design, ON has once again resorted to the stylist Law Roachwho has long worked with Zendaya and knows their values ​​well to capture them in garments and the galactic costumes created ad hoc. On the other hand, the jewelry designer has also collaborated in the spot Chris Havanawho brings a retrofuturist air to the accessories that the cast looks.

The visual deployment of the campaign is intended to promote the two concrete articles of the new collection. On the one hand, the new Cloudzone Sneakerswhich on describes as minimalists and natural, and, on the other, the monkey without seams Studio Knit Jumpsuit. In both cases, articles focused on offering an “ultrasuave mobility” from minimalism and natural.

Zendaya carries these garments in three different looks during the campaign, in which he shows both the colors of the collection, and other accessory products that allow obtaining complete onset of ON.

“It was a real pleasure to create ‘Zone Dreamers””, Says Zendaya in the statement.“I loved working with on to give life to something so creative and unexpected. Collaborating with Nadia for the first time contributed a unique energy to the set, and working with Law, as always, made the experience even more special. This campaign speaks of courage, friendship and confidence that gives you the freedom to leave your comfort zone and try something new”

In the different activations of the Campaign on Instagram and Tiktok, Zendaya interacts with Roach to detail, precisely, his vision of the movement and perspective he maintains with respect to his association with the brand and The values ​​you want to convey.

On, in addition, add a layer of entertainment to the cinematographic format showing different moments of filming. The brand not only shows Zendaya and the rest of the cast in a natural and fun context, but also deepens the creative process that has led him to obtain the visual and immersive value of the campaign.

“Working with Zendaya, Nadia Lee Cohen and Law Roach allowed us to overcome the limits of creative narrative”, Says Alex Griffin, Marketing Director of ON.“With ‘Zone Dreamers’, we build a surreal, but deeply human world, where movement becomes a metaphor of trust, connection and creative possibility. The campaign can live in an imaginary universe, but its message is very real: everything is possible when we move together”

“Zone Dreamers” launched last April 15 And the brand has already activated it in all its digital profiles. On the other hand, the Movement Lifestyle Spring-Summer 2025 collection is already available on the official ON website in retail stores around the world.

More info: “Zone Dreamers”