Cold, flu and flu season has already begun. And this year Ricola not only wants to protect throats through its candies and infusions, but also with a collection of scarves. And the Swiss brand has created a particular version of this accessory, inspired by its product and aimed at facing winter with style.

Under a creative concept developed together with the Tombras agency, Ricola has created two scarves that it claims are made with European textiles and naturally scented with Swiss alpine herbs. They are available in two versions: lemon (lemon balm) and mint (peppermint), alluding to the aroma that each of them gives off thanks to the essential oils with which they are scented.
Both models are presented with the expression “Riiicooolaaa”, popularized through the brand’s advertising campaigns.

The limited edition scarves are not just eye-catching pieces, Ricola has designed them to also be functional fashion accessories. Each one includes a small pocket to carry the brand’s candies and, in this way, be able to calm the cough caused by colds.
“Bundle up, take a deep breath and make well-being your star item this winter”, they comment from the brand.

The brand has presented the collection with a video that emulates the codes of the fashion industry. The detailed shots of the scarves are interspersed with evocative images of the Swiss herbs with which the candies are made and the fabric used to manufacture the pieces. All this is accompanied by a dynamic composition and the rhythms of electronic music.

“Our consumers don’t stop just because temperatures drop“said Becky Spruck, Senior Marketing Director of Ricola United States, according to AdAge. “With ‘The Ricola Collection’ we wanted to create something that would seamlessly integrate into your active and dynamic lifestyle, while paying homage to Ricola’s Swiss roots. It’s a new way to experience the comfort and care that Ricola has always represented.”.

The scarves have been made available for sale through Ricola’s website, priced at $40 each. Currently, the brand indicates that all units have been sold, but that it is preparing a shipment for December and invites consumers to register on a waiting list.

In addition to the video, the collection is being made known by influencers and content creators. Ricola has sent them the garments, and they have shared them with their communities in publications according to their main theme.

More info.: Ricola Collection