Metricolespecialized platform in social media management and analysis, has announced the official integration of LinkedIn analytics for personal profiles within their control panel. The functionality is possible thanks to the incorporation of the new API member post analytics of LinkedIn, which allows Access data directly from individual accounts and not only from company pages.
This novelty responds to a concrete operational need: to measure the performance of content published from personal profiles, especially relevant to professionals who use LinkedIn as usual communication channel, business development or sector positioning.
From now on, Metricool users can consult from the same environment key metrics such as:
- Evolution of followers at personalized intervals
- Performance of individual and aggregate publications, with data on impressions, scope and segmented interactions (reactions, comments, reposts)
- Specific video statistics, including total visualizations, reproduction time and unique spectators
This integration is aligned with recent LinkedIn developments oriented to Improve your analysis tools for individual profiles. The platform itself has indicated the growing professional adoption of the channel as one of the factors that promote this type of advance.
“This launch reflects our commitment to offer each professional access to useful data to make better strategic decisions”says Juan Pablo Tejela, CEO and co -founder of Metricool.
Along the same lines, Sam Corrao Clanon, product director on LinkedIn, points out that: “Our new API will allow you to integrate key insights into usual workflows, improving the operational efficiency of professionals who manage their digital presence actively.”
Functionality is also relevant to Social Media agencies and teams who work with multiple clients and must analyze individual profiles as part of their operation.
With the aim of facilitating the learning and adoption of this new tool, Metricool has announced a free webinar on July 24, in which it will show the operation of the panel, cases of use and practical recommendations.
