“Jellyfish”, The new Colombian series of Netflix, Starring actress Juana Acosta, he hardly see the light on the streaming platform. Or at least that is what the company has sought to make Colombian spectators believe as part of the marketing strategy for its premiere.
The promotion of production, which narrates an investigation among family, friends and co -workers after the attempted murder of a businesswoman from Barranquilla, has taken the intriguing story to the advertising itself. Has been made hand in hand with the Creative Agency Sancho Bbdo that has created its own narrative universe combining reality and fiction.
The popular Colombian lawyer Abelardo de la Espriella has participated in the strategy
For this he has resorted Abelardo de la Espriella, One of the most popular lawyers in the country and that only on Instagram has more than half a million followers. He has been in charge of exercising as a defender of an alleged royal family that accuses Netflix of violating his privacy by having turned his story into a television series.
De la Espriella published a video a week ago in which he assured that he had undertaken A judicial battle against the streaming platform with the intention of preventing its premiere on March 5. The publication generated conversation among social media users, who have speculated on which family could be behind the movement.
From the agency they point out that De la Espriella’s demands went viral on social networks, which gave Netflix to activate a simulated censorship of all outdoor advertising of the seriesas well as to temporarily remove the trailer from digital platforms.
In the last hours, in addition, Abelardo de la Espriella has continued to launch dissuasive messages to his followers, they point out that he will not see the series and that this is “A horror” Has accompanied the video with The series trailer, revealing that its link to production has been part of aTo marketing campaign.
“When they proposed the project and studied it carefully, I loved the idea of participating in a campaign as creative and innovative as fiction a judicial battle to promote a blockbuster”, Said Abelardo de la Espriella, in a statement provided by the agency.
