Tomás Páramo and María G. De Jaime, influencers and Co-Founders of the fashion brand Himba, have been the first to open the doors of their house for the insurance company Zurich, as part of the digital campaign “Zurich Homes”. They are two of the content creators and celebrities who will show the details of their homes on social networks to promote the insurer’s products.
Ana Iglesias, Teresa Andrés or Juan Avellaneda participate in the campaign
The initiative, worked together with the influencer marketing agency Human to Human, search, as the brand explains, celebrating life at home and the importance of protecting it. It will consist of twelve installments in which different personalities, including the aforementioned Teresa Andrés or Juan Avellaneda, will act as ambassadors of Zurich home insurance.
They will make a “house tour” of their homes, showing their favorite spaces in an intimate and personal way, with which the brand aspires to create an emotional bond with the public thanks to the closeness between the creators and their communities. Furthermore, the company wants to reinforce the connection between home life and protection and security that their products offer.
The influencers and celebrities who will show their homes as part of the campaign are: María G. De Jaime and Tomás Páramo; Teresa Andrés and Ignacio Ayllón; Ana Iglesias from MasterChef 8; Juan Avellaneda; Erea Louro and Alex de Marcos; Julen Hernández and Joaquín Reixa; or Álvaro de Toledo.
As they point out from Zurich, each of them will contribute their own approach, which will serve to reflect the diversity of visions on the different types of homes that exist. Additionally, everyone will receive a personalized sculpture of their family, created by Zurich in collaboration with artisans Esculturas Únicas.
“This campaign allows us to connect in the most emotional way with the most diverse audience, opening the doors of the homes of influencers and celebrities to those they follow, while giving visibility to the protection that Zurich offers for all types of homes.“said Sonia Mansilla, Marketing Director of Zurich Seguros, in the statement.
The campaign will run from September to December 2024 and will include the initial “House Tour” and other pieces of content called “Home Moments”. These will be progressively launched on social networks and will show unknown facets of influencers and content creators at home, in addition to highlighting Zurich’s protection and safety values.
Zurich points out that it reaffirms its commitment to home protectionnot only as a physical space, but as a place where valuable moments of life are created. It also highlights the importance of having an insurance policy that guarantees peace of mind.
Technical sheet
- Advertiser: Zurich Insurance Group
- Client contact: María Sarraga Torredemer, Beatriz de Gispert, Valeria Carballo, Sonia Mansilla Fernandez
- Agency: Zurich & Human to Human
- Account management: Jaime Castaño
- Account team: Laura Caballero and Telmo Beltrán
- General creative direction: Lucía de Diego
- Art Direction: Ana Pérez (Zurich Insurance)
- Director: DelCerro media