Save the Children has presented Saveflix, a new solidarity subscription model that transfers the logic of digital platforms to the social sphere. The proposal allows users to collaborate with the organization in a flexible way, choosing both the cause and the monthly amount and the duration (3, 6 or 9 months), with automatic cancellation at the end of the period. With fees starting at 2.99 euros per month, the initiative proposes an alternative to traditional donation formats, adapted to current consumer habits.
The operation is structured around three priority lines of action:
- Malnutrition and hunger
- Humanitarian emergencies
- Prevention of child marriage
Through subscription, users can decide which area to allocate their contribution and receive periodic information about the impact generated. The organization emphasizes that the model reinforces transparency and control on the part of the donor, two key elements in the relationship with new generations.
Saveflix thus responds to a change in the way audiences relate to brands and services, transferring that logic to the field of social collaboration. The model reduces barriers to entry, facilitates punctual participation and allows programs to be sustained in the medium term through small but recurring contributions.
“With Saveflix we want to get closer to young people who want to support children, but need to do it their own way”explains Alicia Moreno, Director of Communication and Fundraising at Save the Children Spain. “This model allows us to speak the same language as digital audiences: choose, control and understand the impact of each euro they donate.”
The launch is supported by a multi-channel campaign that combines physical activations, digital marketing and collaboration with content creators. After an initial phase in the university environment in Madrid, the strategy is expanded to social networks and digital media, with special focus on platforms such as TikTok, where it will be activated from the end of April.
The objective is to position Saveflix as an evolution in third sector financing models, aligned with current communication and participation codes. Transparency is proposed as the central axis of the project, with periodic information on the destination of the funds and the results obtained.
With this initiative, Save the Children seeks to diversify its funding sources, rejuvenate its social base and reinforce the sustainability of its programs in a context marked by the increase in humanitarian crises and the violation of children’s rights.
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