Snatt’sthe brand of Snacking healthy from Grefusa, has activated a unique initiative on the primitive route of the Camino de Santiago. Under the name of “Natural Vinding”, the action consists in the installation of ten wooden baskets, hand -woven by Cesteiros Gallegos, where Pilgrims can collect product units Snatt’s -As pipes of pipes or tomato and oregano snacks- in exchange for a voluntary donation.
The system does not have any supervision or automated collection mechanism. The proposal is based on a self -service model inspired by a usual practice in rural areas of Swisswhere the products are left available to the public next to a box for spontaneous payments. In this case, the funds raised will be allocated to local projects directly managed by shelters, rural and individual houses that collaborate in the action.
Activation seeks to integrate into the pilgrim’s experience without interfering with its journey
“We wanted to send snatt’s in a different way, at a time of consumption on the go, something that reflected our values of naturalness, balance and closeness. Natural vending unitExplains Ana Aulet, Snatt’s Brand Manager.
The activation is located at points such as or Coto, Montefurado or Fonfría, with the aim of integrating into the Pilgrim’s experience Without interfering in its route. In addition to reinforcing brand positioning around naturalness and proximity, the initiative also seeks to stimulate forms of consumption that do not depend exclusively on technological infrastructure.
The campaign has been developed by the Kids creative agency, with the production of El Membrillo and Public Relations by Román. The Creator of Content Jorge Cremades He has participated as an ambassador, contributing to the digital dissemination of the proposal. In social networks, the campaign is presented as a “Trust experiment”claiming values associated with community exchange and Recovery of traditional practices.
From Grefusa they emphasize that the objective is not to increase product sales, but to test new forms of brand presence that generate territorial and symbolic impact. As explained from Kids, “The idea is not to raise millions, but to test the disposition of people to contribute, even when there is no obligation to do so.”
Snatt’s thus adds one more action to the current of brands that seek to connect with their audiences from alternative logic to the direct transaction, exploring more sustainable distribution paths, integrated and adapted to the cultural context.
