Madrid lived on July 10 a historic night for the External marketing with the biggest drone show held to date in Spain. On the occasion of the world premiere of “Superman”the new film written and directed by James Gunn, more than 45,000 people attended a free show in the San Isidro fairground, which turned the sky into an air choreography of cinematographic scale.
Symbols, scenes and colors linked to the superhero universe were projected
The action, developed by the and tonic agencydeployed 600 drones equipped with LED technology capable of recreating more than 16 million shades, a chromatic potential that allowed projecting symbols, scenes and colors linked to the superhero universe. All coordinated by a RTK geolocation system, supported by six Wi -Fi antennas to ensure maximum flight precision.
The 45,000 people who witnessed it, according to data provided in a press release, also lived an experience that was not only visual: a guitarist He interpreted live the main theme of the film, based on John Williams’s iconic score of 1978. A sound layer that reinforced the public’s emotional connection with the Superman brand.
With this action, Warner Bros has sought to raise the entertainment marketing through an immersive and memorable deployment for the audience, which redefines what can be a Foreign cinematographic promotion. And he has done it with national creative talent and avant -garde technology.
It should be noted, as a wink to the local creative industry, that the new layer of the superhero in this film version is made with “Ebro” fabric of the Catalan firm Gratacósa historic fabric house born in 1940 that currently exports to more than 80 countries. The red crêpe that waves on the screen was designed in Barcelona and fabric in how (Italy), being one of the star products of the firm, with more than 400,000 meters sold a year.
