93% of Spaniards contacted television in the month of June

Jane Anderson

July 2, 2025

Football has been, one more month, the content that has attracted the audience towards the television traditional, thereby avoiding the decrease in consumption of the self -summer and, in addition, narrowing the distance between the 1 and Telecinco, which have opted for the king sport with the broadcast, respectively, of the UEFA Nations League and the Club World Cup.

It is one of the main conclusions that can be detached from the monthly report of audiences of Windwardprepared with Kantar data. This indicates that the Daily consumption time per spectator (On those who watch television every day) it was 276 minutes, that is, 2 minutes less than in May and 7 minutes less than the same month last year.

In addition, each person (about the population universe of 47.1 million) dedicated an average of 2 hours and 38 minutes (158 minutes) a day to watch traditional television, which is 4 minutes less than the previous month and 10 less compared to June 2024.

Who watch television in Spain?

Regarding spectators profileThe report indicates that those who spend more time to watch television remain the over 64 years (298 minutes a day) and women (169 minutes a day).
Regarding the locationagain, Asturias (196 minutes) and Galicia (172 ‘minutes. They are the regions where television was most seen in June.

26.8 million Spaniards saw television every day at least one minute

Barlovent points out that Unique accumulated spectators In the month they reached 43.7 million, a figure that represents that 92.9% of the population contacted television. In addition, 26.8 million Spaniards watched television every day at least a minute, that is, 57% of the population.

On the contrary, according to the report, there were 3.3 million “Telephone”, Which means that 7% of the population did not see television at any time during the month of June. The figure reflects 0.2 million less than the previous month and, therefore, a slight better performance of the television medium during this period.

Streaming television consumption

The Barlovento report also breaks down digital television consumption and collects “Other audiovisual consumption” Different to conventional television -which include streaming or video platforms, recorded content, video games or radio.

In this sense, the average time of hybrid consumption It has been 51 minutes per person per day, that is, the same as in May and 3 minutes more than in June last year. This makes the total time of use of the TV (traditional television + other uses) has been 209 minutes per person a day and 325 minutes per spectator a day. The data reflect a 4 minutes decrease in the first case, and 3 in the second, compared to the previous month.

According to Barlovento, 24% of the total use of the TV is for “other audiovisual consumption” different from conventional television, that is, use of streaming, video, recorded content, games, radio, etc.
In addition, the exclusive audience of these “other uses”, That is, the number of people who use the TV daily for a different activity to watch the traditional linear television has been 3,228,000 spectators.

The most seen on television in June

Football led the television audience in the month of June. Specifically, the most seen were the penalties of the party that faced Spain and Portugal in the framework of the UEFA NATIONS LEAGUE. The retransmission that took place on June 8 at La1 of TVE and accumulated 9,032,000 spectators on average and reached 60.7% screen share.
The broadcast was made with the Gold minute, That is, the most watched television minute of the month, accumulating 9.6 million viewers at 10:48 p.m.

The extension of that meeting, and the game itself, occupy the second and third position, respectively, in the ranking of the 25 most viewed emissions. They accumulated 8,959,000 and 8,024,000 spectators on average, respectively.
It should be noted that, for the first time for months, Telecinco Find a hole in the list thanks to the broadcast of the Club World Cup.

Drawing the content of the format report, the public chain also took the PThe most watched. It has been “Barbie”, broadcast on the “Movie de la Week” program, on June 1, and reached 1,220,000 spectators on average and 11% of the screen share.

Instead, Antena 3 has raised again with the More viewed series June. It has been, once again, “dreams of freedom”, whose chapter issued on the 10th, brought together 1,316,000 spectators and accumulated 14.5% Share.

The television audience for chains

Although TVE has achieved the most viewed broadcasts of the month of June, Antena 3 He has continued to lead the audience ranking by chains with a screen share of 13.1%. LA1 It occupies the second position, with a 10.7%share, while Telecinco Close the podium with 10.2% of the screen share.

It should also be noted, on the one hand, that the unique spectators of the Open chains They have been 43.2 million, that is, 92% of the coverage, figures that experience slight growth compared to the previous month. And on the other, that the set of the 80 chains that make up the payment issues reached 10.8% of the share.

Attending to the audience for time stripes, The 1 led the morning, while Antena 3 has been the preferred option for desktop, afternoon and first. For its part, Telecinco has headed the late-night and Energy at dawn. By targets, Antena 3 has led between women and 1 among men. By agesthe audience has been distributed: Boing has conquered children under 4 to 12 years, the 13 to 24 years; Telecinco to the population aged 25 to 44 and Antena 3 to those over 45.

Attending to television groups, Atresmedia -With 6 emission chains- occupies first place in the ranking with 26.7% screen share. Mediaset -With seven emission chains- it follows with 25.4%, and RTVE Group – With five chains- closes the podium with 16.5% of the screen share.

Television advertising in June

According to Barlovento, the volume of GRPs of advertising campaigns decreased by -6.8% in June compared to the same period of the previous year, until it is placed at 138,970 GRPS 20 “.
He most watched spot It has corresponded to the Vicotira beer campaign, broadcast on June 8 at 1, in the “extension UEFA Nations League”, with 59 GRP’s 20 ”.

The first positions by the different advertising attributes are: