Education

Nueva identidad visual de Apple
Una influencer mirando a cámara y grabando un video

Brand safety in marketing with influencers: keys for brand safety to improve performance

For many years, brand safety has focused on risk prevention, primarily preventing brand ads from appearing alongside problematic content. But in the era of ...
Jane Anderson
Mujer trabajando delante del ordenador con auriculares

Leroy Merlin uses AI to recover former candidates and connect them with open positions

Maintaining an ongoing relationship with professionals, connecting talent with new opportunities or streamlining operational tasks are some of the advantages that Leroy Merlin claims ...
Jane Anderson
Mujeres corriendo en la pista de un aeropuerto

Nike closes London airport so thousands of women can run safely at night

London Airport (London City Airport), located in the eastern part of the city, changed the airplanes for runners on October 17 as part of ...
Jane Anderson
Miriam Sarralde, Isabel Lozano, Iñaki Ortega y Alberto Corcóstegui

Iñaki Ortega joins Trescom as CEO and main shareholder

From left to right; Miriam Sarralde, Isabel Lozano, Iñaki Ortega and Alberto Corcóstegui. The communications agency Trescom, founded in 2009 and with a presence ...
Jane Anderson
Tres amigos rien y comen

Panrico relaunches its brand with “Good things always happen between two good things”

Last March, Vicky Foods, owner of the Dulcesol pastry brand, acquired Panrico from Adam Foods, both in Spain and Portugal, to boost its growth ...
Jane Anderson
Repsol recovers cassettes and gas station music to turn its stations into meeting and discovery points

Repsol recovers cassettes and gas station music to turn its stations into meeting and discovery points

Until three decades ago, discovering your favorite singer’s new album involved a Walkman and a cassette tape, and gas stations became key points of ...
Jane Anderson
Plano cenital de una pareja en la cama con albornoz

Lovehoney proposes paying less for a romantic getaway the less you use your cell phone

Digital disconnection has become one of the attractions of romantic getaways, but Lovehoney has decided to go one step further and put a financial ...
Jane Anderson
Colacao is promoted alongside influencers on the Camino de Santiago and fuels the debate on the monetization of culture

Colacao is promoted alongside influencers on the Camino de Santiago and fuels the debate on the monetization of culture

“Designed for travel, wherever it takes you“This is how Colacao and the sports fashion brand Tropicfeel have presented the capsule collection they have developed ...
Jane Anderson
Caramelos de la colaboración entre Metro de Madrid y La Pajarita

Metro de Madrid celebrates its anniversary with a candy edition with La Pajarita

Caps, sweatshirts, magnets, mugs, headphones, toys… There are many products available in the Madrid Metro Store that allow citizens to show off the visual ...
Jane Anderson
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