Education


Fuego walks with me signs the Repsol repositioning campaign
Repsol It has begun a new brand stage. A new positioning and a new visual identity seek to transfer to society the transformation experienced ...

ISDIN launches a decal that reacts with the sun to raise awareness about the use of cream
The acquaintances Decals -Very typical of the summer time- now printed on photosensitive ink, focus the action that ISDIN It is carrying out to ...

Everything behind the new visual identity of Repsol
The idea of confluence, confluence of energies in this case, articulates the new identity that Repsol He has presented this week to begin a ...

Yosoy wants to end the small print of the ingredients in food labeling
Then include a reward in its list of ingredients to promote its reading and transparency in the industry as part of the campaign “A ...

John Hegarty speaks in Cannes about teaching giants to dance and relive the passion of the founders
The difficulties of Great Companies to adapt to the changes, on the one hand, and the opportunities that for all types of companies are ...

Alfonso Fernández for the BBVA as Global Discipline Head of Marketing and Digital Sales
Alfonso Fernándezwhich occupied since 2022 the position of CMO & Head of Ecommerce-Direct to Consumer in Samsung, has signed for the BBVA To take ...

Novo Nordisk’s campaign against obesity wants a “without filters” conversation, but it clashes with the body-positive movement
“Let’s talk about obesity. Let’s talk without filters” It is the message that the pharmeceutics is moving over the last days Novo nordisk, manufacturer ...

Fall in love with the advertising craft and other lessons to build lasting brands, according to Marc Pritchard
Can we still build brands that gain consumer confidence, generate growth and remain time? This is the question he raised Marc PritchardChief Brand Officer ...

Spain arrives with 14 lions to the Ecuador of Cannes Lions 2025
Cannes Lions has already reached the Ecuador of this 72 edition. At 13 lions obtained by Spain in the two previous days (2 golds, ...