Education
Ikea hides the prices of its products to give prominence to quality
Ikea has gone from focusing the creativity of its campaigns on the price of its products to hiding them. Last October, in Sweden, the ...
Generation Z turns its back on management and companies begin to redefine leadership
Generation Z is breaking one of the historical consensuses in the world of work: the idea that advancing professionally inevitably involves becoming a boss. ...
Five trends that marketing professionals should not underestimate in 2026
Artificial intelligence, the fragmentation of consumption and the transformation of audiences are forcing brands to rethink how they understand insights, engagement and decision making. ...
Fireworks, drones and digital experiences: Coca-Cola celebrates Chinese New Year
Encourage young people to create joyful moments that unite different generations. That is what Coca-Cola is looking for this year with its campaign for ...
Sandvik makes a useless electric car to highlight an uncomfortable truth of the green transition
The electric car has established itself as an icon of the sustainable future, but Sandvik – a global engineering group specialized in industrial solutions, ...
Škoda reinforces curiosity and discovery as the essence of its philosophy in its new brand campaign
Why do hats have a pompom? Do fish sleep? Why do the turn signals flash? These are some of the questions that Škoda poses ...
Hello Fresh promotes punctual and shared dinners with an orchestra of vegetables and kitchen utensils
Eating habits are changing due to increasingly complex work schedules and hectic routines resulting in late, individualized dinners and a move away from traditional ...
Mango addresses the lack of generational change in Fashion with training in pattern making and clothing
Mango has launched “Craft Your Future”, a new training program aimed at promoting technical profiles capable of responding to the current challenges of the ...
“Let them talk”: Dove expands its claim to real beauty with “The Bridgertons”
The series “The Bridgertons” is the favorite of many viewers for the entertainment provided by its romantic plots, but also for its characters who ...
