Education
These are some of the ads that will be seen in the Super Bowl (2026)
The Super Bowl returns on Sunday, February 8 and will demonstrate, once again, that in addition to a sporting event it is a social ...
Cerveza Mica transforms its business model and will only focus on the non-alcoholic option
The Burgos brewer Mica has promoted a change in its business model after more than a decade and will focus exclusively on the non-alcoholic ...
Atlético de Madrid, about its internal agency: “Our advertising career has positioned us to take this step”
Atlético de Madrid is growing beyond the borders of football, a momentum that the club wants to take advantage of to expand its presence ...
Anthropic Mocks ChatGPT Advertising to Promote Claude in Super Bowl Ad
The announcements come to ChatGPT, as OpenAI announced in January. Just two weeks later, the company’s move is mocked in rival Anthropic’s Super Bowl ...
Uber wants to offer its robotaxis service in Madrid
The mobility platform Uber wants to offer its robotaxis service in Madrid. This was announced by the company in its annual results presentation, announcing ...
ING turns its pet Leonardo into a collectible object to strengthen its bond with Gen Z
ING has taken a new step in its strategy to connect with Generation Z with the launch of the Leomichis, a limited edition of ...
A topper becomes an object of desire in Pikolin’s new reflection on intimacy
Most consumers do not know what a topper. It is an additional layer that is placed on the mattress to improve the sleeping experience, ...
Alain Afflelou joins the Benidorm Fest by contributing style to the video clip of one of the candidate songs
Glasses have long ceased to be just a tool to achieve better vision. In recent years, brands in the category have elevated them to ...
Waitrose creates galactic adventure to celebrate food as a way of life
From a romantic comedy with actress Keira Knightley in her Christmas advert, to a galactic odyssey. The British supermarket chain Waitrose changes film genres, ...
Ikea claims affordable design by comparing it to great works of art
Ikea has launched, together with Memac Ogilvy, the “Affordable Masterpieces” campaign in Saudi Arabia and Bahrain with the aim of dismantling the still widespread ...
