Education
“Creativity is the origin of advertising effectiveness and, above all, in the Outdoor environment”
“Creativity is the origin of advertising effectiveness and, above all, in the Outdoor environment” Ricardo Pérez Valcárcel has just been named General Director of ...
Andalusian Tourism closes three years of “Andalusian Crush” by bringing its provinces to video games
First Andalusia “breaks you”. Afterwards, all that remains is to give up. And now that surrender is transferred to a video game in which ...
Wetaca jumps from online to supermarket and starts selling its prepared dishes in BM
Wetaca makes the leap from online subscription to supermarket shelves. The company specialized in prepared dishes has reached an agreement with BM Supermercados to ...
Carnival embraces the “Cruise Collection” concept and creates a fashion collection for cruise passengers
The big fashion houses have been using the term “Cruise Collection” for decades to refer to their mid-season collections originally associated with travel and ...
What attributes to look at or what elements to compare to promote a brand alliance
Expanding the audience and increasing sales have traditionally been the motivations that have led brands to opt for alliances and cobranding. But now, in ...
Social networks become less social: 55% of users publish less than five years ago
Social networks were born around a promise: connecting people and making it easier for them to share parts of their lives. Two decades later, ...
Paramount and Warner Bros. will become part of Skydance after completing their merger
Paramount and Warner Bros. Discovery are about to complete one of the largest concentration operations in the entertainment industry and the name that will ...
Lidl transforms its croissant into a travel pillow and takes it to Paris Fashion Week
Lidl has found its croissant the inspiration to create a new accessory. The supermarket chain has presented “Neck Croissant”, a cervical pillow that reproduces ...
The social-first strategy finds its limits: Warc warns that virality is not enough for brands
More content, more creators, more platforms and more possibilities to participate in the conversation. The shift of marketing investments toward social-first strategies has given ...
A crop top can wait if there is pizza: Casa Tarradellas portrays two sisters in its new spot
A crop toptwo sisters and a negotiation that seems important enough to focus all their attention. Until a pizza appears. Casa Tarradellas once again ...
