Education
Sewing and repair workshops, the brands’ formula to empower the conscious consumer
For decades, repairing a garment was a skill taught in classrooms, but since the 1970s, as home economics classes disappeared and large global fashion ...
Changes, new roles, skills and dangers of the impact of AI on marketing work
The impact of artificial intelligence on the marketing job market is deeper than simply transforming jobs. The changes brought about by technology also affect ...
SAMY announces the signing of Víctor García del Barrio as new Country Manager for Spain and Portugal
SAMY reinforces its management structure with the incorporation of Víctor García del Barrio as the agency’s new Country Manager for Iberia, a position from ...
Nespresso and Swarovski unite coffee and jewelry in a collection for this Christmas
Nespresso and Swarovski have united their respective brand universes in a limited edition collaboration for the festive season. Under the “Nespresso x Swarovski” concept, ...
Netflix incorporates films and documentaries selected by Filmin in a new collaboration
Netflix and Filmin have reached an agreement to bring part of the catalog selected by the Spanish platform to the Netflix service in Spain. ...
Ricardo Pérez Valcárcel, appointed General Director of JCDecaux México after leading marketing in Spain
Ricardo Pérez Valcárcel will close his time as Marketing Director of JCDecaux Spain to assume the General Management of JCDecaux Mexico. The appointment will ...
Mario Guzmán, new Marketing Director at JCDecaux Spain
JCDecaux has appointed Mario Guzmán Garza as the new Marketing Director of JCDecaux Spain. The manager already exercises his new responsibilities from the Madrid ...
Yoigo turns to a creator who says that in her town “there is not much to do” to prove the opposite
“My name is Magdalena and I live in a town; the truth is that there are not many things to do here”. It is ...
Senior talent in marketing and communication: experience and criteria increasingly necessary, but wasted
For years now, Spain has been experiencing a trend towards an aging population, working lives are becoming longer and organizations need more judgment to ...
Puzzles, walks and bird watching to meet people: the rise of soft socializing
It’s no secret that Millennials and Generation Z have a penchant for experiences. After several years of excessive screen consumption and social distancing, they ...
