Bet without losing money and learning about investments. That is the dynamics of a Brazilian initiative whose objective has been to develop a healthier alternative to the growing, and sometimes devastating, online betting market. It is an experience of Gamification that has managed to arouse the interest of users in the investment and money management.

It is called “Detox Bet” (Betting Detox) and has been launched by the Investment Company Great investigations And the Brazilian Bag B3in collaboration with the agency Tech & Soul. The project, which has been developed over the last months, has “made” the dynamics of bets and has applied it to the investment.

For this the initiative was created “AWARDED” (Awarded action), with a website that offers users the possibility of guess variations in the value of the actions Among similar companies that quote on B3. That is, users can conjecture due to the stock market evolution as if it were a sports bet. Face, for example, Livre Market with Alibaba, Oa Nvidia with Advanced Micro.

“Awarded Ação” allows users win rewards, but eliminating the risks of bets. Each week there are 13 duels between financial assets Those most successes can receive prizes ranging from 2,000 Brazilian reais (0.31 euros) to 300,000 Brazilian reais (46 euros) in accumulated value.

To help users increase their knowledge and possibilities, great investigations has offered informative videos that explain the performance of values ​​in recent weeks and an overview of the market.

In a second phase of the B3 initiative and great investigations they have conducted an experiment that has resorted to neuroscientific methodologies to identify the emotional responses of the participants when interacting with betting houses and the “awarded ação” platform. For this, the Brazilian Institute of Neuromarketing and Neuroeconomy (IBN) has been counted on the Brazilian Institute (IBN).

The reaction of a group of people with different levels of knowledge in bets and the financial market has been analyzed. For the analysis they made bets without using money, monitored by electroencephalography and electrocardiogram tools to collect indicators related to positive emotions and responses to stress and excitability.

The preliminary results of the experiment, offered by the agency, indicate that the participants had a positive emotional response, such as happiness and emotion, by playing “awarded ação”. A one is also inferred more balanced emotional experiencewith positive emotional spikes and considerably lower responses of fear, anxiety and stress than in the traditional betting game.

In addition, the experiment also identified that the feeling of pleasure linked to “awarded Ação” increases considerably as the participant increases their knowledge about the financial market. This demonstrates the potential for Turn the players into investors If a language is used that people understand and with which they can connect.

“Initiatives such as this study help us understand the possible neurological triggers that are generated in the people who play and, based on them, to improve our investment offer, either on platforms, navigation, products or other tools, including educational educational“; commented Ana Buchaim, vice president of people, communication, marketing, sustainability and private social investment of B3, according to The Stable.”Our goal is to expand and create ways to attract and train investors“

“Our goal is to make the financial universe more accessible and interesting, encouraging both beginners and experienced investors to deepen their knowledge without this implying a loss for their pockets”, He commented, meanwhile, Rodolfo Riechert, CEO of great investigations.