The San Pablo CEU University has begun a new brand stage with the renewal of its logo and visual identity. It is a framed movement in its 2022-2027 strategic plan and with which it intends to reinforce itself as a reference in education, paying tribute to its more than ninety years of history and projecting its mission and values ​​towards the future.

The update, as shared in a statement, has been carried out together with the Summa Branding agency and has had the participation and involvement of teachers, students and administration and services staff of all the centers of the institution. CEU presents change as a reflection of what has been, what it is today and what it aspires to continue.

In this sense, the logo has been renewed with a more current and fresh aesthetic. It retains the allusion to the window, a symbol that has characterized the university for decades, but presents it under a simplified color palette, instead of the previous multicolored approach.

The new image is characterized by the predominance of a dark blue, thought especially for the digital ecosystem. It is complemented with white and other tones of blue and green, providing freshness and evoking modernity and innovation.

The typography has also been renewed, with a greater commitment to rounded forms, as well as the visual system, more versatile, flexible and representative of the different areas in which the CEU develops its work: universities, schools, professional training centers and institutional field.

“We have updated our image to communicate more clearly what we already are: an educational group committed to academic excellence, research, innovation and the integral formation of the person”, Said Marieta de Jaureguizar, corporate director of Communication and Brand of the CEU, in the statement.

CEU points out that change is a natural evolution and a symbol of the consolidation of its educational project, focused on the integral education of the person and in the commitment to society.
It is the largest private educational institution of social initiative in Spain, with four universities (Madrid, Valencia, Barcelona and Seville) and about 30 centers that cover all educational stages.