It is not difficult to navigate on social networks and run into users videos that have had bad experiences with their holiday rentals: small houses, low cleaning or entrometry owners. It is something that, as defends Hilton, It does not happen in hotels. The chain has collected some of those stories and made them its new social media campaign, titled “Hilton Saved My Stay” (“Hilton saved my stay”).

After challenging Tiktok codes with a ten -minute promotion, the company continues to break molds on social networks betting on the continuity narrative And a high production quality to not only highlight its services, but to offer a entertainment proposal capable of connecting with the new generations.

From the hand of the creative agency TBWA Chiat Day NY, the hotel chain has launched a series composed of three videos that transfer, in humor, real experiences of guests and how Hilton helped improve them. To find them, the brand has once applied a social listening strategy. “In our mission of finding the most authentic and effective voice for the history of our brand, we decided to listen and highlight the traveler“The company explained, according to Little Black Book.

Thus, the contents, with 1stavemachine production, are based on real stories and in them the protagonists narrate the experiences by putting voices to all the characters that intervene, in minimalist scenarios, but dynamic that evolve in parallel to the narrative. And ultimately, Hilton is presented as a brand that Help travelers when they need it most highlighting his hospitality.

Hilton is comfort, space and gastronomy

The first of the videos, entitled “Close Quarters”, shows the experience of a young girl in a shared accommodation. During its history, you complain about having to sleep with the host, eat too close to the bed, or Do not enjoy minimum comforts In the rest of the facilities. All of them, avoidable with Hilton.
In the five days since its publication on Tiktok, it has accumulated more than 7 million visualizations.

The video entitled “Tiny House” moves the experience of a young woman and that of her family – four members – in a rented house that turns out to be too small. Hilton plays with mobile elements that change in size to emphasize their proposal in front of holiday rentals, and introduce a Reference to the famous Crowly Gnome of Tiktok, playing with the idiosyncrasy of the medium to connect with the youngest audience.

And in the last of the videos, “Microwave Girl”, Hilton channels a user’s bad experience in a hotel scarcity, very poor quality food and a disappointing customer treatment. 1stavemachine introduces here an added layer of creativity with miniature models that are interspersed with the rest of the narrative elements.

This campaign is part of the “For the Stay” brand platform -lacked in summer of 2022 -, with which Hilton value the quality of your stay Above hotel services or destination offers. It is also part of the “It Matters Where You Stay” campaign.

“We remind our guests that the key to a great trip is an excellent stay, and that this is different when they are staying in Hilton”, Explained Mark Weinstein, Marketing Director of Hilton, in the release of“ For the Stay ”.”In the new age era it is vital to consider the place where consumers stay, and in Hilton we have the unique commitment to ensure that stay is everything they need“