Concerns, interests and tastes change, but not love between parents and children. It is the premise that has chosen The extrathyan well to position yourself with a warm and close narrative From the tenderness of family relationships over time.

Launched on this Father’s Day and devised by the agency Russian Russian“The dinner” is the new campaign with which the brand unites its product to day to day human ties. Leaning on his Claim, “there is no tenderness to lose”, Elpozo seeks to connect With families from emotions. “Dinner is a tribute to those unique connections that occur around a table, between parents, mothers and children”, Explains Ángela Pacheco, creative director of El Ruso de Rocky.

“Dinner ” It has a main spot with Igloo production Films, in which the Extrathian pool develops the relationship of a father and his daughter over the years. It is signed by Alauda Ruizwinner of the Goya for the best novel direction with “Five Lobitos”, and also responsible for the center of “Grandma Lala”, launched last year by the brand to deepen family ties.

In this case, the conductive thread of the video are the Dinners with toy pieces that prepares the daughter to the father every day when he arrives from working. The piece symbolizes, through temporary jumps, how time converts those moments into memories. And end with the phrase “Let’s never stop tenderness on the table”, To show how love can recover them at any time.

“This campaign is a key step to continue enhancing the emotional dimension of the extrathyan brand, reinforcing the link with consumers by connecting with the need for tenderness in our society “details Pablo Olivares, marketing director at the Food Well.

The campaign also has Other adaptations of the same spot of 60 ”, 30” and 10 ”for television, social networks and digital platforms. Branded Content for Father’s Day next March 19.

A communication guided by family love

For several years now, the Popozo Extratiernos has been finding in The family and their love links A narrative element from which to communicate. The last 2024 already used these elements in the Christmas spot, or in the aforementioned campaign “Grandma Lala”where he valued the upbringing between grandparents and grandchildren.

For “La Cena”, the brand wanted to maintain this thematic continuity, delving into the ties that are created between first and second generations. The brand defines it as “A tribute to ties between parents and children, where tenderness becomes the nucleus that strengthens its relationship”