If there is beach, there are Pepsi

It is the message that the brand of sodas launches in the new communication action that has been carried out in Peru, taking advantage of the summer station. Pepsi has resorted to one of the country’s main assets, its more than 3,000 kilometers of coast in the Pacific Ocean and The sunsets That they can enjoy themselves, to remember their presence to consumers.

Thus, together with the creative agency value, has identified its logo In a series of shocking snapshots that show, not only the beauty of Peruvian landscapes, but also their visual identity. The graphs show how it is possible The link between the brand and the summers.

“If there is beach, there are …” It is the message that the graphs show, which only allude to Pepsi through a white circle that collects inside the three colors of the brand: blue, white and red. From value they point out that the action has sought to highlight one of the main Product attributes of Pepsi: the freshness it brings on a warm summer day.

Execution is part of the “Be more” campaign, That Pepsi Peru has been developing during the last weeks, and has outdoor advertising activations in various parts of the country. In addition, the brand will execute the graphs on social networks from next week, as confirmed from value to Reason.WHY.

The initiative remembers a campaign launched by Pepsi itself in 2021 with the Creative Agency Alma DDB. “Better with Pepsi” He also identified the refreshment brand logo in the McDonald’s products wrappers, Burger King and Wendy’s, an action that invited consumers to combine their favorite meals with Pepsi and that was launched on the occasion of the National Hamburger Day in the United States.

Two years later the brand repeated the action, but putting the focus on its possible combination with the rum. That creativity was also from the Alma Agency and identified the Pepsi logo on wet labels of Bacardi and Captain Morgan.
The pieces were made by manipulating the role with the specialist Raya Sader.

Also, the action also reminds the one carried out by the beer brand Crown in February last year. Under a concept of the Fahrenheit DDB agency, it sponsored the windows and views at sunset of restaurants, hotels, shops and other establishments, with the Claim “Rent Your Sunset.”