They say that knowledge does not take place. But Galicia Star He believes that he specifically occupies 27 of his beer bottles. That is the support that Rivera’s children’s mark has chosen to transmit beer knowledge to consumers and, at the same time, show your expertise and production trajectory almost 120 years of history.
Under the title “The Encyclobirra” and by the hand of the creative agency Imaxe, The brand claims to have created the first “Babible Encyclopedia” with the intention of disseminating beer culture. It is a collection of 27 bottles, each of them with a letter of the alphabet on its label and the definition and explanation of a beer term.
In this way, Galicia star consumers can learn different terms of each bottle, while enjoying the product. For example, the letter ‘A’ corresponds to the word ‘water’, and its corresponding label explains the origin of this ingredient with the following message: “They say that Galicia is the land of water. Ours is 100% cecebre water. ” For its part, with the letter ‘K’ the brand explains the concept ‘keg’, pointing out that it is the “name of the barrels that keep beer intact to serve your perfect Galicia star”.
The launch of “La Enciclobirra”, which is a new special edition for the brand, is linked to Mega, the Galicia Estrella Museum. In this sense, the action also serves to communicate that the space, of a unique nature in the beer industry in our country, reopens its doors began to its sixth season.
“The objective is to continue offering a unique experience to our visitors, reinforcing our role as a “beer cathedral” in Spain”, Said Marta Rodríguez Gutiérrez, director of the Galicia Star Museum. “Encyclobirra allows us to get our message much further. Mega will be in the hand of each Galicia star consumer at the time of enjoying beer so we will continue to contribute brewing knowledge outside the museum’s facilities“
In addition, Estrella Galicia has developed a new special pack of his beer with the 27 bottles that are part of this particular encyclopedia. Thus, the Packaging simulates the volumes of an encyclopedia on a shelf and has its own visual identity of “the encyclobirra.” This special edition pack is available only through the brand’s online store and in the museum’s own store.
“‘The encyclobirra’ responds to our commitment to bring beer culture closer to the final consumer in a playful and attractive way”, Said Cristina Canosa, responsible for proximity, gastronomy and culture of beer from Estrella Galicia.
From the brand they also point out that the Museum has been decorated especially To host the initiative with phrases such as “You will not drink it without knowing one more thing”, “Learn in moderation” or “Turn your thirst for knowledge.”
Special Valentine Edition
In addition to “the encyclobirra”, on the occasion of the celebration of Valentine On February 14, Estrella Galicia has created a series of offers for lovers of their product, gastronomy and artisan. Thus, under the concept “For a birra together” It makes available to consumers, through their online store, a series of special packs.
Users can acquire bottles with personalized labels, and also some of the brand’s merchandising items, such as socks, drinks and other bottles. In addition, there are personalized bottle packs with the phrase “I love you very much” in Spanish, Galician, Catalan or Basque.
